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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

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KFC Follows Only 11 People On Twitter. Reason Behind Is Pure Marketing Mind

Shubham Sachdeva by Shubham Sachdeva
June 7, 2019
in Marketing
A A

Whatever big brands do social media mostly has a smart strategy behind it. Usually, people ignore the small details when it comes to social media marketing but KFC is setting a great example with its Twitter account. If you don’t know, KFC official account only follows 11 people and the reason behind it is pure Marketing Mind.

If you look at KFC’s account, you will find that the social media manager of KFC has followed 11 accounts i.e. 5 spice girls and 6 guys named herbs. The reason is that KFC has those 11 secret “HERBS” in itis recipe that has made it one of the most successful fast food chains.

KFC

This was discovered by a Twitter user back in the year 2017.

.@KFC follows 11 people.

Those 11 people? 5 Spice Girls and 6 guys named Herb.

11 Herbs & Spices. I need time to process this.

— 🅴🅳🅶🅴 (@edgette22) October 19, 2017

His tweet soon got viral on Twitter and he received a big number of applause from people.

the person that runs the KFC account needs a raise. I don't care how much they make now. GIVE THEM A RAISE.

— Samantha אריאלה דּוֹבָה (@sicklittlejag) October 19, 2017

https://twitter.com/bellewsc/status/921158355267108864

I wasn't ready for this KFC!!

BTW +1 of giving the guy a serious raise!

— Rick (@ImToxicRickYall) October 20, 2017

This twitter fame wasn’t the only award for his creative work. Even KFC had sent a special painting in which Colonel Sanders is giving a piggyback ride to him. This painting was posted by him which reads Dreams DO come true. #GiddyUpColonel

Dreams DO come true. #GiddyUpColonel

Thanks @kfc pic.twitter.com/a4skf7MIB4

— 🅴🅳🅶🅴 (@edgette22) November 4, 2017

An amazing marketing tactic, isn’t it? Well, you surely need to work on details if you want to become a master of anything.

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