KFC’s latest marketing campaign has been garnering a lot of attention as individuals continue to eyeball free fried chicken!
Executed in Spain by the creative a agency PS21, KFC wants people to find YouTube videos which claim to be the exact copy of the original Colonel Sanders recipe for their infamous fried chicken. As per a tally by KFC, over a half a million videos (516,000) exist which claim that they share the exact cooking method for the original recipe curated by the food giant.
The “Copy/Paste” campaign has been creating a stir amongst the audience which cannot wait to eat free fried chicken. The campaign involves a website where individuals can copy and paste the link of these recreated recipe videos and get free fried chicken. The link converter for YouTube URLs is made available on the website which will generate a code that is redeemable at any participant KFC restaurant.
CÓMO CONSEGUIR POLLO GRATIS 100% REAL NO FAKE ENTRA AQUÍ Y DESCUBRE CÓMO: EL FINAL TE SORPRENDERÁ pic.twitter.com/VvZUKJYTBr
— KFC (@KFC_ES) October 4, 2021
Every URL will have a limited number of coupons because of which, the viewers will have to search on the web to find different copy cat videos to generate the codes. This campaign comes in lieu of KFC wanting to pay an ode to all those who have taken the time and effort to curate recipe versions of their own by the iconic fried chicken brand.
The company encourages everyone to search for copies of their recipes on YouTube and in the two days since it went live on October 6th, the brand already doled out 30,387 codes. Available in all Spanish cities, this marketing campaign will last the entire of October. This campaign certainly tops the list at being one of the most innovative campaigns to have been executed which not just pays an ode to the fans but also delivers value to them with their product.
What is your take on this iconic campaign?