KFC has found itself in yet another controversy. A local chicken shop owner in Australia has accused KFC of using dirty tactics to promote their brand. He said that KFC has cleverly installed a giant billboard on the side of his shop.
Chicken Central‘s manager Michael Drake found the sign on the side of his Hawthorn shop, in eastern Melbourne, when he arrived for work earlier in the week. This said billboard boldly asks its customers to head 800 meters up the road of KFC instead of stopping at the local business.
Chicken Central‘s owners called out KFC on this cheap and dirty trick to sideline the family-owned venture.
Jim Hally, the owner of the company has said, “I’m quite surprised that KFC would put something like that on the side of our shop considering we’re a chicken shop as well.”
It’s not easy being a small-business owner. Hally said that he puts in seven days and 90 hours a week to keep things running.
Numerous billboards have been displayed in that same spot, but never one from a direct competitor like KFC. Before the fast-food giant’s sign was mounted, a sign for the Palmer United Party had been in place for four months.
The controversial billboard by KFC, however, ended up locals coming forward in Hally‘s support. As a result of the community’s support, Mr. Hally said sales actually went up over the weekend.
A KFC spokesman told 7NEWS.com.au: “The billboard was part of a broader, short term campaign being run in the area by one of our local franchisees who was excited to promote the opening of his new restaurant on Glenferrie Road and was in no way intended to harm Chicken Central.”
The KFC billboard was finally removed and was replaced with a sign for soy candles.