The world is going gaga over the latest trend of buying and selling NFTs (Non-Fungible Token). NFTs have grown in popularity over recent months, with these unique pieces often taking the form of digital drawings, music, or art.
While many are just struggling to understand what the whole concept is all about, many leading brands have already decided to enter the digital market.
Recently, Lamborghini decided to enter the world of NFT. What is more amazing is the way that the automobile manufacturer has unveiled its NFT.
We love to get out of our comfort zone and discover new spaces. We are glad to announce Lamborghini Space Key. A space-themed artwork, consisting of five units created by a secret artist with the carbon fiber material we sent to ISS in 2019.#Lamborghini #ToTheMoon
— Lamborghini (@Lamborghini) January 18, 2022
Developed ‘with an undisclosed artist’, the ‘Space Key’ is a piece of advanced carbon fiber material that has been sent to the International Space Station as part of a research project.
This special material makes up part of the Space Key. Only 5 limited keys will be released and each key is linked to a purely digital piece of art accessed via a QR code on the back of the carbon fiber shell.
— Lamborghini (@Lamborghini) December 21, 2021
Stephan Winkelmann, chairman, and CEO of Automobili Lamborghini said: “Innovation is a deeply rooted part of the Lamborghini DNA.
“As a leading company for carbon fiber composite materials within the automotive sector, we pushed boundaries two and a half years ago with the joint research project in space. Now entering the metaverse is again proof of Lamborghini always setting sail for new horizons.
“The NFT world has been calling to us, and we are excited about engaging with this very passionate and innovative community.”