Learning is important in every profession which holds true in marketing too. E-Books are still the best source of knowledge to start learning anything new or to be updated in your skill. Most of the entrepreneurs focus a lot on reading e-books due to the ease they provide while reading. One can read an e-book while traveling or even in the free time in office due to its benefit of carrying it with our smartphone anywhere. Below is a list of some e-books every marketer should read to increase the knowledge on the work they are doing.
1. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE by Dale Carnegie
This book is one of the best sellers on Amazon. It has been edited and reprinted several times. This book is about changing one’s own behavior with people to get some recognition by them. This book will teach you how to market yourself and gain more clients. After reading the book the reader will definitely become more presentable with people
2. MARKETING: A LOVE STORY by Bernadette Jiwa
This is an amazing e-book on marketing which tries to show a different view of marketing which is more about solving the problems of people rather than just promotion of products and services. It’s all about knowing what the people want from the marketers. so if you want to know some new ways on how marketing can be done try this out. This book tells us about the principle that what we emit through our words and postures comes back to us in some or other way.
3. MADE TO STICK by Chip Heath & Dan Heath
This e-book is a New York Times bestseller. The new communicating ideas of marketing have been presented in a very proactive and funny way in this book. It has a lot of success which you can relate to and can get some benefit on how to use marketing as a good tool for success. The ideas that stick in our success are presented in this book and a lot of ideas are provided to make them stickier.
4. THE BUSINESS OF CHOICE by Matthew Willcox
This e-book is about learning human behavior in terms of how they choose, these learnings can help anyone in marketing as a lot of things depend on human behavior while they make any choice of buying something. It’s about making decisions simpler for the consumers and to make them feel good about the choice they make.
5. THE BIG DATA-DRIVEN BUSINESS by Russell Glass & Sean Callahan
This book will help marketers to win customers and boost profits by using big data as a tool. It has real-life examples which show how the big players in the industry use big data to get success. The author of this book is himself a marketing journalist and the CEO of a multi–million–dollar B2B marketing platform. Read this book if want to use the big data in a productive way for your business.
These were some best e-books available to sharpen marketing skills, do share us more books that can help in learning about marketing.
