India’s youth is spending a lot more time on social media than ever before and the credit for this goes to Instagram as its UI is so addictive for the youth that they end up consuming so much content.
Vidooly, an online video analytics & marketing company has revealed some insights about Instagram and the results are pretty amazing. We hope this report will give you an idea of what users on Instagram are actually consuming.
Here are the major points from the report:
- Usage of Instagram has doubled in last 2 years.
- Engagement with brands is 10 times higher than Facebook.
- Posts that include another handle have 56 % more engagement.
- Around 34% accounts have made their accounts shoppable.
- Females only account for 26 percent of total users in India.
- 60% of users login daily on Instagram.
- 60% of users first heard about a product on Instagram.
- Ad recall on Instagram is 2.8 times higher than industry average.
10 most popular publishers on Instagram (User interactions in millions)
1. 9gag: 223.9
2. theshaderoom: 131.1
3. natgeo: 118.1
4. houseofhighlights: 87.2
5. 433: 73.1
6. bleacherreport: 72.6
7. espn: 55.9
8. ladbible: 51.7
9. bartoolsports: 48.9
10. rvcjinsta: 39.1
You can clearly see that rvcjinsta– the official Instagram account of RVCJ Digital Media Private Limited, is the only Indian publisher account in this list. This shows that RVCJ is not only ruling Facebook but users are interacting with their content on Instagram too.
