Do you want to attract local customers? Is it beneficial for brick and mortar businesses? In order to outrank the competition and expand the customer base, local SEO is of immense importance. It is vastly different from SEO and requires a more targeted approach. You need to make sure that you optimize the local search engine so that your business pops up on the search results for local consumers. That way, you can gain more customers. However, for excellent results, you need to choose the best Local SEO Services.

What is local SEO?

Local SEO or Search Engine Optimization is the process of optimizing a site so that it appears on the local search result page. It is an SEO branch that benefits local businesses immensely. Here, keywords such as plumbers near me or doctors in (region name) are mostly used. This strategic process involves the usage of correct local signals to increase business visibility locally. However, you need to hire the Best Local SEO Company in India for an excellent SEO campaign. In that case, you can opt for Digital Infoways, the leading Digital Marketing Agency India.

Read More: What is Local SEO? A Comprehensive Guide to Local SEO services 

Importance of local SEO

The importance of local SEO for your business revenue is undeniable. Still, if you have any doubts, take a look at these statistics –

• 76% of smartphone local searchers visit a store on the same day. Out of this, 28% even make a purchase.
• 90% of users search for a business in the local area via the internet
• 82% of customers opt for online reviews while conducting a local search on businesses
• 86% of consumers use Google Maps to get the location of the business

Who benefits the most from local SEOs?

Local SEO offers excellent benefits to businesses that can display a physical location. That way, customers can visit the store in the local area. Different brick-and-mortar businesses such as bars, restaurants, doctors, plumbers, lawyers, mechanics, grocery stores, etc., can utilize local SEO.

In essence, businesses that want to expand local customers can use local SEO. However, it is vital to understand its aspects and implement an excellent strategy.

Different aspects of local SEO

There are various local SEO aspects that need complete optimization for exceptional results. These include high-quality links, updated content, excellent keyword research, and more. You need to make sure that these elements are right in order to gain the top slot on the results page.

The only difference from SEO is that experts opt for a local focus in local SEO. That is why local area names, near me, etc. are the most used terms. 

Working of the Google local algorithm

The algorithm that Google uses to rank a business in the search engine is quite complex. For local results, it is a bit different too. Here, more factors are taken into consideration. 

However, the local algorithm of Google depends on three factors. These include prominence, relevance, and proximity. If these three parameters are fulfilled, you can expect a higher ranking on the search result page. 

Can content make a difference in local SEO?

Yes, content is a crucial factor in local SEO. Irrespective of the industry that you are in, you need to upload customized local content. The main aim is to make sure that the content provides information and value to the users.

Simply opting for long-form or generic content is not enough. You need to try different types of content in order to attract local customers. 

For starters, you can opt for penning an excellent landing page for a specific city. Having a location webpage will aid in getting a higher rank in the local SERPs. Besides, if you have branches in different locations, make an effort to create different pages providing information about each location.

Moreover, you can also upload FAQ pages. It is true that voice searches have revolutionized the way people look out for information. That is why FAQs are an excellent way to get featured in different local searches. 

Apart from content, you also need to focus on the keywords. These are extremely important to attract more customers. Moreover, you can also try different keyword variations. The trick is to try a new thing and see if it works. If it doesn’t, you can always remove it.

Another thing that needs to be focused on is links. To check out that there are no unethical means involved, take a look at the webmaster guidelines of Google. That way, you can avoid penalties. 

Conclusion

Local SEO is extremely crucial if you want to expand your local customer base. For that, having a physical shop or store is important. The future of local SEO is set to improve even more. With the usage of different devices, a paradigm change is likely to affect local searches. Moreover, search engines are constantly updating algorithms in order to improve searches even more.