Rostaa is a well-known brand in market which sells a wide range of assorted nuts, dried fruits, berries and much more. This Ramzan they came up with a beautiful and innovative campaign named #RostaaSeDua.
Through this Rostaa eyes to attract the audience this festive season delivering the message that humanity has no religion.
Along with the video comes a strong message that would showcase true nature of humanity.
What Is The Video About ?
Humanity should follow no religions, no boundaries. Some small selfless acts by an individual can create a whole lot of difference in the life of every person in this world. The selfless act of this boss in the video will make you appreciate the true spirit of Humanity!
Muslims often donate to charities and feed the hungry during Ramzan. Fasting during Ramzan is one of the five pillars of Islam, along with the Muslim declaration of faith, daily prayer, charity, and performing the hajj pilgrimage . The video uses this reason of the holy month to spread this message.
The video opens up with a boss who discusses along with his clients about the profit of his company just when one of his clients phone rings up flashing the name ‘amma’ on his screen. He seems to get a bit impatient about the fact that the sun is setting and he has to break his fast. But the Boss has other plans! He says that the small problems in sales logistics can be solved with someone on board. And then the office peon comes up with a plate of food for the man and the video ends up by the boss saying that ” Kyuki logistics to hum baad mai bhi solve kar sakte hai! ”
The video voices that an Iftaar is an Iftaar, it doesn’t matter whether one receives it from one’s family or boss. Humanity has no religion and thus every soul this holy month should spread love and awareness that would bring a smile to everyone’s face.
The Other Side
The campaign has been conceptualized and executed by HOWL – The incumbent E-Comm and Digital Agency along with Bullet on Wheels, the production house behind the video.
, Rostaa has tied up with SMILE Foundation to further deliver the message of love and spreading smiles on faces. They will donate a part of their profits made during the month of Ramzan to the foundation.
Who Said What ?
Speaking on the occasion, Soumalya Biswas, CMO, Rostaa said,
“At Rostaa we constantly strive to spread health, happiness & wholesomeness through all our products. We started the Brand Rostaa 5 years back with the belief of giving back to the society. Our firm belief was to give India a brand which genuinely cares for the wholesome well being of people. We all deserve this, don’t we? The driving factor is to be a part of our customers’ everyday life, be it festivals or just a regular day with their family and friends. However, we often forget to celebrate small acts of kindness that make our everyday special, not just for us but for everyone around. #RostaaSeDua speaks about neki (kindness/humanity) which doesn’t have any religion and we are doing our bit by partnering with Smile Foundation.”
Commenting on the campaign, Nikita Malhotra, Director Operations, HOWL, said,
“It is easy to overlook that our brothers in faith are fasting all around us. We are all so de-sensitized in general to religious practices. Add to that the fact that Ramzan is to be observed in the peak summer months (March to June) till 2025. We all need to do our bit to help ease the discomfort that a hectic day in their life brings. I feel #RostaaSeDua is the perfect way to embolden this message. HOWL is privileged to have had our beautiful concept realized.”
Vikalp Chhabra, Creative Director, Bullet on Wheels, said;
“This campaign is the closest to our hearts among all of what we have done so far. The fact that our timelines from Brief to launch was just 9 days says volumes about how much we enjoyed working on this campaign. The messaging behind the campaign is very strong & we believed in it from the word go. It is a great concept and the execution approach we used is candid and slick”
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