Another bad news for Maggi as it failed the lab test done by the district administration of Shahjahanpur, Uttar Pradesh. According to the authorities, it had collected the samples last year in November and sent them for the lab test, those samples had ash content above the permissible limits of human consumption.

After this test, a fine of Rs 45 lakh has been imposed on Nestle, Rs 15 lakh on its three distributors and Rs 11 lakh on the two sellers. Nestle India is not satisfied with the result and is thinking to file an appeal urgently once they receive the order. “While we have not received the orders passed by the adjudication officer, we have been informed that the samples are of the year 2015 and the issue pertains to ‘ash content’ in Noodles,” said a Nestle India spokesperson.

Maggi has already faced a lot of consequences for the ban that happened in May 2015. Other noodle brands like ITC Ltd’s Yippee noodles gained big market share during that period. Maggi came back in the Indian market in November 2015.

“The standards have since been introduced and the product complies with these standards. We regret the confusion it may cause to consumers,” Nestle’s spokesperson added.

Such incidents cause a big loss to a brand’s image which results in the decrease in sales.