Competition has been stiff in the automobile segment for years and yet Mahindra has been able to enjoy a decent market share. In 2018, Mahindra outpaced the market in Truck and Bus category and this year with 30-35 new products, it surely aims to live up to their double-digit growth momentum. The launch of Furio range of trucks has already made Mahindra a full range commercial vehicle maker in the country and it is looking to achieve about 10% market share in this fast-growing intermediate commercial vehicle segment. Developed with an investment of Rs 600 crore, Mahindra will be rolling out 21 different products under the Furio range, which have been designed and developed by Italian design house Pininfarina. <img class="size-medium wp-image-20820 aligncenter" src="https://www.marketingmind.in/wp-content/uploads/2019/01/furio-360x400.png" alt="" width="360" height="400" /> <h2>Brand Speak</h2> Rajan Wadhera, president automotive sector, Mahindra, said at the launch of Furio that this range bridges a critical gap in the company’s portfolio and it will enable the company to expand the addressable market. “We are banking on offering a customer value proposition, with a focus on maximizing earnings and ensuring peace of mind of our customers. Our strong technical acumen and ability to gather and process customer insights have helped us devise the best product with a guaranteed higher profit,” <img class="aligncenter wp-image-21196 size-large" src="https://www.marketingmind.in/wp-content/uploads/2019/02/Mahindra-Furio-1-700x393.jpg" alt="" width="700" height="393" /> Overall Mahindra has been seeing a steady growth of 25% in commercial vehicles, but it remained a modest player in the intermediate and heavy commercial vehicle segment, which is a big focus area for 2019 with Blazo X and Furio. <h2>The Sales Boost</h2> To give a proper sales boost company is offering an industry first 5 years/ 5 lakh kms free annual maintenance contract along with transferrable warranty, which could prove to be a huge pull. The backend has also been taken care of with great detail with over 100 3S dealerships, 184 authorized service centers, 2,900 roadside assistance points, a spares network of 1,600 retail outlets and 37 strategically located Parts Plazas. <img class="aligncenter wp-image-20821 size-large" src="https://www.marketingmind.in/wp-content/uploads/2019/01/banner1-700x247.png" alt="" width="700" height="247" />
