Celebrities make big money from brand endorsements is not a new thing. But whats new is the stars are putting their money in business and are making good decisions. Every now and then, we get to know Indian cricketers and Bollywood celebs are trying their luck in Entrepreneurship and Malaika Arora has taken this to a new level by partnering with global pop icon Jennifer Lopez.
Both these stunning ladies have come together to invest in Indian yoga and wellness startup named SARVA. For those who don’t know, SARVA is the first-of-its-kind yoga startup which was founded by entrepreneur Sarvesh Sashi with a mission to build a global community of physically, mentally and emotionally fit selves, achieved through yoga and mindfulness.
Talking about this startup, Malaika Arora said that she has been practicing yoga zealously since a very long time and has experienced the dynamics of its inner energy and mental equipoise. Being a fitness freak herself, six months ago she partnered with SARVA to start Diva Yoga, a unique studio concept for women only. Now she is happy to look ahead and invest in SARVA, becoming a part of the overall organization which aims at connecting seven billion breaths globally, using finesse and a hi-tech approach.
International star Jennifer Lopez believes in the vision of this startup and has invested her money for co-creating and serving a global community.