Shakespeare may have said that whats all in a name, but ask a marketer, he will tell the importance of a name. In this modern world, we are regularly seeing old trends coming back with new names to make it look like a fresh idea. This is happening in the fashion world mainly but even food products are seeing a similar situation as restaurant represent old recipes with new names to increase sales.
When it comes to food, no one can beat the taste of authentic Indian food. Our country has so many different cultures that lead to a variety of food servings. Whats getting common these days is western countries copying Indian recipes by giving some unique names.
One main ingredient in Indian food is ghee. What if we tell you that people are calling it a new invention with the name of lactose-free butter? What’s interesting is something that we have been eating for years, they are calling it new. An American channel has shared a video showing the multiple benefits and uses of ghee calling it Lactose-Free Butter. Have a look:
Lactose-free butter exists and yes, it's REAL butter pic.twitter.com/byN0v1BPe3
— NowThis Impact (@nowthisimpact) May 21, 2019
After seeing this, Indians are sitting back and having a laugh.
1.
amazing discovery of ghee!
— 🤌🏽🤌🏽🤌🏽 (@rangerj0sh) May 21, 2019
2.
India had discovered this 10000 years back, when you guys were not even am atom in the universe.
— Dr AishwaryaS #ViksitBharatAmbassador #ModiParivar (@Aish17aer) May 26, 2019
3.
THIS IS GHEE. THIS HAS BEEN IN INDIA SINCE AGES ! OMG U ALL
— ayu ⁷ – 아포방포 (@filterkims) May 25, 2019
4.
https://twitter.com/RuchirRModi/status/1131631891826634752
5.
https://twitter.com/just_to_offend/status/1133063341528641536
6.
https://twitter.com/just_to_offend/status/1133063341528641536
It is a marketing gimmick that is becoming very popular these days as even we Indian tend to buy something at high prices if somebody says that it has been imported from some other country.
What are your thoughts over this? Do let us know your views in the comments section.
