Broken But Beautiful 3, launched on ALTBalaji revolves around the themes of love, obsession, and desires. It shows the journey of Agastya and Rumi who fall steadfast in love and realise how tough it is falling out of it. ALTBalaji did a supreme job at promoting the new season and promoted it through multiple engaging avenues off of the lead actors’ fanbase.
Anouncing the Season
ALTBalaji kept its fans wanting more by giving them updates and curating content that did not leave them forgetting about the previous seasons. One such moment was when they had the old cast meet the new cast and had Sameera announcing it to the audience at large.
#BrokenButBeatiful3 kept trending on Twitter throughout with the brand repeatedly posting content and its fans following suit. With the announcement made, a teaser was launched too via Youtube which engaged its audience on a different platform.
ALTBalaji kept the season launch abuzz with multiple tweets prior to addressing its fanbase via engaging content such as reposting the love that Broken But Beautiful received.
Our beloved #AgmiArmy, we are just as obsessed with #AgMi as you all are 😍#BrokenButBeautiful3 streaming 29th May on #ALTBalaji@ektarkapoor @sidharth_shukla @realsoniarathee @1111production3 @SaritaTanwar pic.twitter.com/RLfgZBNPL9
— ALTBalaji (@altbalaji) May 12, 2021
The trailer was first released with a teaser video which was shared by multiple influencers and amplified thus.
The trailer was launched thereafter which received a lot of positive sentiments from the audience. The trailer was amplified across social platforms and was heavily promoted via influencers alike.
Engaging Song Launches
ALTBalaji conducted the song launches with rather much engagement from the fanbase with contests and challenges being launched after each release. These songs were created by noteworthy singers such as Amaan and Armaan Malik, Palak Muchhal, Akhil Sachdeva, Vishal Mishra who also promoted these songs on their social handles.
Influencers with large followings promoted these songs on their social handles which had everyone following suit. These songs were also launched on music streaming platforms such as Gaana.com. The acclaimed garnered was rather huge and had the show trending in no time on multiple platforms. The playback singers also went ahead and conducted a virtual concert, which have gotten very popular amongst the masses, particularly in the current post-covid era.
ALTBalaji, with the aim of further amplifying the show collaborated with multiple popular brands across social platforms which reached out to a larger audience.
— OkCupid India (@OkcupidIndia) May 29, 2021
You may be broken, but Flyrobe will make you beautiful. You can rent any outfit that catches your eye and makes you feel a little less broken. Flyrobe is proud to announce the new ‘BROKEN BUT BEAUTIFUL’ collection.”@altbalaji @ektarkapoor @sidharth_shukla #soniarathi #ehanbhat pic.twitter.com/n2muZqQxxN
— Flyrobe (@flyrobe) May 30, 2021
Watch the 1st Episode of #BrokenButBeautiful3 streaming now on #ALTBalaji & Download Growfitter App & Get Assured Gift voucher of Rs 1000 & one lucky winner wins #appleairpods
Streaming Now on @altbalaji starring @sidharth_shukla @realsoniarathee@1111Production3 pic.twitter.com/xE13NDAaF1
— Growfitter (@growfitter) May 30, 2021
ALTBalaji conducted a series of contests in lieu of the song releases. One of the most famous ones included the Meet and Greet segment wherein fans would be able to virtually meet the cast of Broken But Beautiful. It’s safe to say that they left no stone unturned when it came to engaging their audience with these contests.
The platform also had many influencers sharing their take on the season and promoting the show on their pages.
— Shehnaaz Gill (@ishehnaaz_gill) May 29, 2021
Post Launch Promotions
The show reached over 220 million individuals and it goes to show how ALTBalaji’s marketing strategy helped them reach that number. The show made it to multiple listings which ranked the show in their top shows to watch watchlist. The show got a 9.3 rating on IMDb and was binged across masses. ALTBalaji continues to attract its target audience via its multiple social media platforms.
Love lies in those tiny moments that turn into beautiful memories ✨
Celebrating 1 month of #BrokenButBeautiful3❤️#BrokenButBeautiful3 streaming now on #ALTBalaji @ektarkapoor @sidharth_shukla #SoniaRathee @1111production3 pic.twitter.com/601i87vJ9W
— ALTBalaji (@altbalaji) June 29, 2021
Screenshot –> Saved as wallpaper.
This is us telling #AgMi that we love them without telling them we love them ❤ #BrokenButBeautiful3 streaming now on #ALTBalaji @ektarkapoor @sidharth_shukla #SoniaRathee @1111production3 pic.twitter.com/FECGFOfPy9
— ALTBalaji (@altbalaji) June 28, 2021
— ALTBalaji (@altbalaji) June 25, 2021