Meghna Gulzar’s movie Chhapaak starring Deepika Padukone, which is based on the true story of acid attack survivor Laxmi Agrawal, has hit the cinemas yesterday.
There was lot of hype created about the movie. Everyone was waiting for its release, and that is what Chhapaak producers want from their marketing team.
Well, considering the long waiting lines for tickets, it seems like Chhapaak marketing efforts were successful enough to create the buzz among users and get them to cinemas.
Here is a quick look at the Chhapaak marketing efforts:
The producers had announced the beginning of shoots in March 2019 and straightway there was buzz what Deepika Padukone is up to.
— Meghna Gulzar (@meghnagulzar) March 25, 2019
A day before the launch of a trailer the makers released the announcement of the trailer on social media with a short video.
— Meghna Gulzar (@meghnagulzar) December 9, 2019
Trailer of the movie was launched on 10th December 2019 and it was the official beginning of the marketing campaign of the movie at full throttle. Ranging from social media campaigns to brands association to contests on BookMyShow, BTS promotion, TV promotions, and NGO thanking the producers, producers have done almost everything to reach a wider audience.
Powerful… Stories like this need to be attempted more often… Trailer of #Chhapaak shakes you up… Stars #DeepikaPadukone and #VikrantMassey… Directed by Meghna Gulzar… 10 Jan 2020 release… #ChhapaakTrailer: https://t.co/eL60DrNYMe
— taran adarsh (@taran_adarsh) December 10, 2019
For more stories to be told. For more courage to be heard. #Chhapaaktrailer is strength reenforced to say what is right and truth that only unfolds. Claps and respect @meghnagulzar @deepikapadukone @foxstarhindi https://t.co/J6XOyYI7eU
— Ashwiny Iyer Tiwari (@Ashwinyiyer) December 10, 2019
Jitni zyaada ladaai, Utna zyaada pyaar…
Nok Jhok se hui ek khoobsoorat love story ki shuruaat…❤
Dekhiye #Chhapaak iss Friday!
— Meghna Gulzar (@meghnagulzar) January 7, 2020
Andhere se guzarne ke liye shor ki aadat daalni padti hai.
Dekhiye #Chhapaak iss Friday.
— Meghna Gulzar (@meghnagulzar) January 8, 2020
To meet their gaze and match their smiles. #MuhDikhai 2.0 is about being seen. Fearless, free and fun! #Chhapaak hits the cinemas on 10th January, 2020. https://t.co/OnfDW7aXwD @deepikapadukone @masseysahib #Gulzar @atikachohan @foxstarhindi @_KaProductions @mrigafilms
— Meghna Gulzar (@meghnagulzar) December 27, 2019
#Mumbaikars! We bring to you the golden opportunity to meet Bollywood's numero uno diva @deepikapadukone on the occasion of her latest film #Chhapaak's release. Take part in the #ChhapaakOnBMS contest & be the lucky one!#ContestAlert #ContestIndia @foxstarhindi #AbLadnaHai
— BookMyShow (@bookmyshow) January 8, 2020
— Fox Star Hindi (@foxstarhindi) January 5, 2020
New year brings out new hopes and that’s what #Chhapaak is all about.
Watch Deepika and Kartik as they welcome the New Year in their own imitable style at The Star Screen Awards tonight at 8PM, only on @StarPlus.@deepikapadukone @TheAaryanKartik pic.twitter.com/cWdSL9BT3e
— Fox Star Hindi (@foxstarhindi) December 31, 2019
— Stop Acid Attacks (@StopAcidAttacks) December 26, 2018
— Vikrant Massey Nation (@VikrantMFC) January 5, 2020
So this is how producers ensure that every Indian should become a part of the movie.