Priyanka Chopra Jonas, now the global icon recently made a comeback to the Hindi Cinema after a long break with the Friday released “The Sky is Pink” which also stars the super talented Farhan Akhtar.
Directed by Shonali Bose and Produced by Ronnie Screwvala, the movie is a narration by the already dead, Aisha. She develops Pulmonary Fibrosis, a rare immune deficiency syndrome, post a bone marrow transplant in childhood.
While the movie is sure to take you on an emotional ride with the stellar performances by the brilliant actors, here’s how it performed in the marketing world.
1. Trailer
The 3-minute trailer released on Youtube managed to garner over 310 million views and 448K likes. Priyanka Chopra Jonas also personally thanked the viewers on the teaser post on the channel for showering the cast with so much love.
2.Brand Collaborations
The movie witnessed some prominent brand-integrations with collaborations from across the industry in the quirky pink-way.
#ContestAlert#TheSkyIsPink The Sky is Pink is an upcoming inspiring movie about a family that stood the test of time. Can you name the four main characters of that family in the movie? Comment your answers below to win tickets of the movie- In theaters 11 October 2019 pic.twitter.com/IM8XQ2Lzq4
Going all candid Priyanka Chopra decoded a series of her tweets on Twitter and spoke about her signature one-liners, married life, and her latest release.
Realizing the power of influencer marketing and content marketing “The Sky is Pink” star Priyanka got on the promotional bandwagon with popular influencers and brands on various platforms.
7. The Diva takes the promotional route through American talk shows and tours!
Of course! The added privilege of having PriyaTnka Chopra as the lead. The global star also promoted her movie in New York at some of the most popular and watched talk shows.
The Sky is Pink is based on the true story of Aisha Chaudhary who in real-life turned a motivational speaker as she fought with her fatal disease.
Aisha Chaudhary was a motivational speaker, on whose life the film #TheSkyIsPink is based. Aisha was born with SCID (Severe Combined Immuno-Deficiency), a potentially fatal disease, and while she passed away in 2015. #mondaymotivationhttps://t.co/AVgTjRvsPa
#TheSkyIsPink is a film that understands and breaks down the specifics of grief, unravels the lingering agony of trauma and argues that the fragility of life is precisely what makes it so precious. It’s a happy film about unbearable sadness. Review: https://t.co/ARQ3eXGGH9
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