Maruti has recently announced a very unique subscription plan. In its first of a kind in India, Maruti has announced that they are to start a subscription plan for a large number of vehicles that it offers in the Indian market. The plan offers the flexibility of driving without the need to actually own the car.
On Thursday in a press conference, Maruti said, it has tied up with ORIX Auto Infrastructure Services India to now offer its subscription plans in Delhi/NCR and Bengaluru. Customers who are interested in the subscription plan can choose from the various different models like new Swift, Dzire, Vitara Brezza, and Ertiga from the Maruti Suzuki Arena network and between Baleno, Ciaz, and XL6 from Nexa.
While discussing the subscription plan, Maruti announced that customers can choose from the plans ranging from 12 months to 48 months. The duration of the plan depends on the model of the car selected by the customer.
The monthly fee starts at ₹14,463 (all taxes included) for Swift LXi in Delhi on a 48-month period. This also includes expenses like maintenance, zero-dep insurance, and 24×7 roadside assistance.
Once the subscription ends, the customers have various options in hand. Customers can either upgrade the vehicle, extend, or even buy the same car at market price.
This model of subscription plan has been there in the western countries for a while now. However, in India, it is sure to be one of its kind scheme by any automobile brand.
While talking about this new leasing plan, Shashank Srivastava, Executive Director (Marketing and Sales) Maruti Suzuki India Limited, has said, “The vehicle subscription market is new to India and as such offers huge untapped potential. Globally, the penetration of such leasing program varies between 5% and 30%.”
With this new plan, customers are sure to be left unbothered with the stress of maintenance and insurance renewal. As per the officials, this plan is set to be launched in 40-60 cities in the next 2-3 years.