Patanjali is trying its luck in new sectors and the latest launched messaging app Kimbho is creating news everywhere. With the swadeshi marketing strategy, Baba Ramdev is challenging companies including WhatsApp and WeChat. Here in this article, we would like you to know about the the engineer behind Kimbho.
Before developing Patanjali’s app, Aditi Kamal worked with tech giants including Google, Yahoo and Oracle. She has spent 10 years working in the US and wanted to make something for India. She graduated with an MS in Computer Science from the University of Southern California in 2009 and joined Oracle as a Principal Software Engineer. The 32-year-old was a team leader at Google Hangouts. She approached Baba Ramdev with her concept of making an instant messaging app for Indians and her plan immediately got passed. The only extra feature Patanjali demanded was advanced encryption standards in which data leaks are impossible.
Kimbho app has amazing features such as private chat, group chat, voice call, video call, file sharing, stickers, GIF images, location and lot more. It suddenly disappeared from Google play store before 24 hours of its launch. Patanjali has relaunched the beta version but there are still many flaws in it.
The app has been criticised on Twitter for privacy issues and security holes. Aditi along with her team is trying to solve the issues and launch it on 21st June as a lot of Indians are eagerly waiting to try the full version of this app. The idea and planning is good but its execution is whats making Patanjali top face problems.
The announcement of Kimbho came just after Patanjali decision to partner with BSNL for making mobile sims was making the news. Baba Ramdev is looking very aggressive with his marketing strategies to make Patanjali a worldwide brand. Patanjali is currently the most trusted FMCG brand in the country.