Netflix is ruling Indian OTT space right now and a portion of its success goes to the creative marketing strategies the video showing platform uses. There is no doubt that Sacred Games was the game changer for Netflix India as the original web series broke all the records of popularity in India.

Not only Netflix, but Sacred Games was a game changer for Bollywood actor Nawazuddin Siddiqui also. His role won millions of hearts and since then, he has become unstoppable.

What’s making us write this article is way Netflix wished Nawaz on his 45th birthday (19th May). If you remember Sacred Games, you must be aware of one of the dialogues by Gaitonde that went famous “Kabhi kabhi to lagta hai apun hi baghwan hai.”

Knowing the popularity of this dialogue and the curiosity of the second season of Sacred Games, Netflix wished the legendary actor writing “Happy birthday, @Nawazuddin_S. We’d say God bless you but since you’re bhagwaan, kindly bless yourself.” on Twitter.

The post soon went viral and online users expressed their wait for the season 2.

1.

https://twitter.com/Abhimeyang/status/1129997161016332288

2.

https://twitter.com/amitkyadav22/status/1129983209716903936

3.

https://twitter.com/Bacha_yaadav/status/1129983681714458624

4.

Ni bataega apun ko release date ni bataega ye @NetflixIndia. Bhenchod
Bhagwaan(@Nawazuddin_S ) ka to khauf kr bsdk..😡😡😠😡 pic.twitter.com/sNeuCpjcZF

— Akaashdeep (@akaashdeep91) May 19, 2019

5.

Aye Madarjaat release date bataana …haalat dekh apun ki pic.twitter.com/HkQb5pTFOZ

— Movie Guru (@urmovieguru) May 19, 2019

Also Read: This Is How Much Netflix, Amazon prime, Hotstar Are Going To Spend On OOH Marketing

Clever move by Netflix India marketers creating hype for the new season using creative strategy.