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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    Why Brands That Listen To Communities Are Winning In The Attention Economy

    The Best Campaigns Don’t Chase Trends, They Shape Them

    The Best Campaigns Don’t Chase Trends, They Shape Them

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    Having A Strong Support System At Home & Around You Isn’t A Luxury But A Necessity: Pratibha Singh

    When Ads Feel Like Content (& When That Backfires)

    When Ads Feel Like Content (& When That Backfires)

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Home Marketing

This New Music App Lets Your Mood And Location To Decide Your Next Track

MMDesk by MMDesk
July 2, 2017
in Marketing, Startups
A A

Pindrop is a new Noida-based music app launched recently. It’s very unique in its approach as it lets its users get music according to their emotion and also lest users share their playlist.

Nowadays businesses are changing according to consumers mindset and their requirements. This is what the new app focuses on!

What’s It About?

It’s a new music app in market. It actually depends on music suggested by friends and users near one based on location and mood of the person. It takes into account the trending music, local trends and someones playlist to provide suggestions.

Music Based On Location

The Work

Vishu Gupta (CEO), Prankush Roopanwal (CTO), and Sumit Chakraborty (Creative Director) co-founded the app in 2014. They had few videos for the marketing that got viral on social media platforms that fetched them millions of downloads within six months.

The Team

They have already a lot of investors including people from Bollywood too and they look forward for attempting to create their app in better way by featuring local artists and their personalized contents.

The App Experience

After signing up, the user has to select music genres to let the app know about his or her taste for music. The app provides a list of moods to the user that should be selected further. Options like Gym, Bed, Office, Lazy afternoon and many more flash on ones screen after signing up.

According To Your Mood

Users can also share their playlist which keeps on getting updated and the popular ones get featured on app which can be heard by others too. Also users can subscribe to various artists of their choice to keep them well informed.

Though its other counterparts like Gaana.com, Hungama or Savaan too has a lot of features of sharing but this app has its own feature creating mood based music a first of its kind in India!

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Mother Dairy is targeting a 20% increase in revenue to over Rs 24,000 crore in FY27, backed by rising consumer demand and plans to expand into new markets, according to media reports. As per media reports, the dairy major recorded a turnover of Rs 20,300 crore in FY26, up 17% year-on-year. The company has more than doubled its revenue over the last five years, crossing the Rs 20,000-crore milestone. As part of its growth strategy, Mother Dairy is looking to strengthen its presence outside Delhi-NCR. Chairman Meenesh Shah said the company is exploring entry into new markets where it currently has limited or no presence. The company is also setting up a dairy plant in Maharashtra, has leased a facility in Hyderabad, and is establishing a second plant in Bihar. Managing Director Jayateertha Chary said sales in the first two months of the fiscal have been encouraging, with ice cream emerging as a strong-performing category. Reports also suggest that from Mother Dairy’s FY26 turnover, the dairy business contributed more than Rs 15,000 crore, while edible oils and horticulture accounted for around Rs 5,000 crore. Around 63% of revenue came from Delhi-NCR, with the remainder generated from other parts of the country. The company currently reaches more than 95 cities across India and operates nine milk processing plants, four horticulture processing plants and 16 associated edible oil facilities.

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