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| 2 minutes read

2 minutes read

Nike Sued For Racial Discrimination By A Former Indian Employee

| Published on March 22, 2019

Nike seems to be making a habit of remaining in controversies as the company is now facing a lawsuit alleging race discrimination by a former employee. This happened after a guy named Ahmer Inam used to work at Nike as a senior director of advanced analytics n the past has claimed U.S. Circuit Court that he faced racial discrimination during his time as an employee.

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During his three years at the sportswear giant, Inam belongs to New Delhi, India, alleged that he received “disparate treatment based upon his race, color and national origin,” according to the suit, which also claims he was paid less than white peers, denied promotions in favor of a white colleague, and subjected to “hostile and intimidating treatment.”

“This case reveals the hypocrisy of Nike’s marketing effort to portray itself as a champion of diversity,” says Dana Sullivan, the Buchanan Angeli Altschul & Sullivan lawyer representing Inam, noting that her client was treated “like a second-class citizen because of his race.” She notes that after Inam raised concerns internally, Parker “left him hanging for months and left him no alternative but to leave the company.”

Inam is seeking an award of economic damages of $516,000 and non-economic damages and fees of $350,000 with this case.

Also Read: 8 Biggest Marketing Failures Of 2018 That You Should Not Repeat

Information source: AdAgeIndia

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