The OTT platforms are coming up with some of the most interesting and anticipated projects. With the huge viewership these platforms enjoy, makers believe it to be one of the best platforms to launch their shows and movies.
This has also lead to an extensive marketing approach that the brands use to ensure that the shows get the desired opening.
ALTBalaji‘s Cartel was recently launched and has been making headlines for its thrilling storyline and the impeccable acting by the star cast.
To ensure that the show was a hit even before it was launched, the makers left no stone unturned and took on a range of marketing and advertising technique.
Let’s take a look at the Cartel’s success journey from the day it was announced.
Meet The ‘Angres’ Family
For any web series of a full-length feature film, it is important that the makers start right with the buzz creation. An introduction poster is all you need which not only introduces the upcoming series but also creates suspense around it. That is exactly what the Cartel makers did with the ‘The Angres’ hoardings across Mumbai.
‘Meet the Angres tomorrow!’ is what the caption read when ALTBalaji took to its Instagram handle to announce the series. The teaser had a very strong impact and people were left wondering who the Angres are after all.
Picture Perfect Family
The very next day, ALTBalaji shared the glimpse of the Angres family pumping up the excitement of the viewers even more.
‘House of Angres’ Trailer Announcement
The motion poster did create a wave of excitement in the audience. And to further tap into the buzz, the makers launched the trailer launch date with a glimpse into what to expect moving forward. And boy was it a treat for the eyes.
Further, the introduction to each family member was followed by a range of posters starring the cast of Cartel.
Rani Maa – The Maa of the BUSINESS
Abhay Angre – The Rebel
Trailer Was Out
After creating a buzz around the characters and the mafia storyline, the makers launched the much-anticipated trailer giving us all the real deal.
The Dialogue Snippets
Nothing makes a series successful than an amazing script. Cartel makers launched snippets of the dialogues from the show making the viewers fixated and leaving them craving for more.
The makers were sure to attract as many audiences as possible before the launch. For this, ALTBalaji partnered with Amazon Pay offering a cashback of up to Rs 50 on its subscription plan.
The Countdown Begins
ALTBalaji took to its social media handles to create anticipation amongst the viewers. The countdown started 4 days before the launch of the show making it even more interesting.
Challenges and trends are the new marketing tool for brands these days. Since they tend to go viral almost instantly on social media, makers ensure to incorporate some of the most interesting challenges to attract attention. ALTBalaji launched the #CARTEL challenge in association with the Josh App.
Post the launch of the show, many brands like Ixigo, Voyage Eyewear, Screenox Media, Dunzo, and others took to their official Twitter handles and engage in a convo about #CARTEL.
ALTBalaji also jumped in and reverted to those tweets making the interaction even more fun for the viewers.
The Fan Poster Challenge
The makers launched yet another engaging campaign calling out the fans to try their hand on an artistic poster.
The winners of the challenge would get a chance to virtually meet and greet the cast & win exciting merchandise.
Cartel Launch Party
#Cartel was seen associating with an array of brands and promoting the same on social media handles.
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The cast of Cartel was seen visiting the sets of Zee’s Kumkum Bhagya and Kundali Bhagya.
IMDb ratings and Online applause
In the end, the makers followed many marketing strategies that ensured the show’s true success. Cartel received a lot of applause from viewers on social media and also with a high IMDb rating.
If you haven’t seen the show yet, we would suggest that you have a look and judge for yourself. It is a thrilling artistic marvel that we truly needed.