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Can JioCinema's Slashed Price For Premium Content Shake Up OTT Peers?

Can JioCinema’s Slashed Price For Premium Content Shake Up OTT Peers?

Can JioCinema’s Slashed Price For Premium Content Shake Up OTT Peers?

As JioCinema unveiled its new subscription offering, ‘JioCinema Premium,’ priced at Rs 29 per month, industry leaders highlighted that this move is poised to disrupt India’s SVOD market with one of the industry’s lowest pricing.

HUL Renames Horlicks’ & Boost’s Category From ‘Health Drinks’ To ‘Functional Nutrition Drinks’

Anupama Ramaswamy, Ashish Chakravarty & Rajdeepak Das Appointed Jury Chairs For ABBY Awards 2024

Anupama Ramaswamy, Ashish Chakravarty & Rajdeepak Das Appointed Jury Chairs For ABBY Awards 2024

As BACARDÍ India Elevates Sameeksha Uniyal To Regional Brand Head- AMEA, Ashish Jha To Lead Rum Portfolio

As BACARDÍ India Elevates Sameeksha Uniyal To Regional Brand Head- AMEA, Ashish Jha To Lead Rum Portfolio

Saurabh Kundra Joins Omnicom Media Group As Business Director - Investment

Saurabh Kundra Joins Omnicom Media Group As Business Director – Investment

Saurabh Kundra Joins Omnicom Media Group As Business Director - Investment

Saurabh Kundra Joins Omnicom Media Group As Business Director – Investment

9 in 10 Internet Users In India Are Already Using AI In Some Form Or The Other: Kantar Report

Latest

Saurabh Kundra Joins Omnicom Media Group As Business Director - Investment

Saurabh Kundra Joins Omnicom Media Group As Business Director – Investment

25 Apr 2024

9 in 10 Internet Users In India Are Already Using AI In Some Form Or The Other: Kantar Report

25 Apr 2024

Meta’s Ad Revenue Goes Up 26.81% From $28,101 Million To $35,635 Million In Q1FY24

25 Apr 2024

Hindustan Unilever Increases Ad Spends By 23.26% In Q4FY24 & 32.24% In FY24 On YoY Basis

25 Apr 2024

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We Will Not Complete Third-Party Cookie Deprecation By 2024; Will Proceed In Early Jan 2025: Google

We Will Not Complete Third-Party Cookie Deprecation By 2024; Will Proceed In Early Jan 2025: Google

24 Apr 2024

FanCode To Exclusively Broadcast India Women’s Tour Of Bangladesh

FanCode To Exclusively Broadcast India Women’s Tour Of Bangladesh

24 Apr 2024

From Cricket To Commercials: A Look At Sachin Tendulkar’s Brand Endorsement Journey As He Turns 51

From Cricket To Commercials: A Look At Sachin Tendulkar’s Brand Endorsement Journey As He Turns 51

24 Apr 2024

Propelling Elon Musk’s Vision To Make X An ‘Everything App’, X TV To Be Launched Soon

Propelling Elon Musk’s Vision To Make X An ‘Everything App’, X To Launch X TV App Soon

24 Apr 2024

A Glimpse Into How Indian Premier League’s Promos Have Evolved Over Time

A Glimpse Into How Indian Premier League’s Promos Have Evolved Over Time

24 Apr 2024

Pee Safe Aims To Grow Over 60% In FY25, Fueled By Expansion In Offline Retails & Quick Commerce: Rithish Kumar

Pee Safe Aims To Grow Over 60% In FY25, Fueled By Expansion In Offline Retails & Quick Commerce: Rithish Kumar

24 Apr 2024

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Advertising

Saurabh Kundra Joins Omnicom Media Group As Business Director - Investment

Saurabh Kundra Joins Omnicom Media Group As Business Director – Investment

25 Apr 2024

The Content Lab Brings Together H2O, Stir & Carbon Under One Unified Umbrella

The Content Lab Brings Together H2O, Stir & Carbon Under One Unified Umbrella

25 Apr 2024

Sociowash Bags Antara Senior Care’s Digital Marketing Mandate

Sociowash Bags Antara Senior Care’s Digital Marketing Mandate

25 Apr 2024

Anupama Ramaswamy, Ashish Chakravarty & Rajdeepak Das Appointed Jury Chairs For ABBY Awards 2024

Anupama Ramaswamy, Ashish Chakravarty & Rajdeepak Das Appointed Jury Chairs For ABBY Awards 2024

25 Apr 2024

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After Taproot, Agnello Dias Dons Co-Founder Hat For Spinach Experience Design

After Taproot, Agnello Dias Dons Co-Founder Hat For Spinach Experience Design

19 Apr 2024

FCB Interface’s Pranav Sabhaney Joins Ogilvy as VP- Strategy

FCB Interface’s Pranav Sabhaney Joins Ogilvy As VP- Strategy

19 Apr 2024

Media.Monks India Onboards G.O.A.T Brand Labs’ Shouvik Roy To Spearhead Business Transformation

Media.Monks India Onboards G.O.A.T Brand Labs’ Shouvik Roy As Head-Business Transformation

19 Apr 2024

Goafest 2024 & ABBY Awards Powered by One Show 2024 To Happen In Mumbai Now

Goafest 2024 & ABBY Awards Powered by One Show 2024 To Happen In Mumbai Now

19 Apr 2024

4AM Worldwide Onboards Ex-ScoopWhoop Co-founder Sriparna Tikekar As Chief Creative Officer

4AM Worldwide Onboards Ex-ScoopWhoop Co-founder Sriparna Tikekar As Chief Creative Officer

18 Apr 2024

IAS’ Total Media Quality Solution To Now Include GARM Category Of Misinformation On Facebook & Instagram

IAS’ Total Media Quality Solution To Now Include GARM Category Of Misinformation On Facebook & Instagram

18 Apr 2024

See More

Marketing

9 in 10 Internet Users In India Are Already Using AI In Some Form Or The Other: Kantar Report

25 Apr 2024

boAt Onboards Cricketer Yashasvi Jaiswal As Brand Ambassador

boAt Onboards Cricketer Yashasvi Jaiswal As Brand Ambassador

25 Apr 2024

As BACARDÍ India Elevates Sameeksha Uniyal To Regional Brand Head- AMEA, Ashish Jha To Lead Rum Portfolio

As BACARDÍ India Elevates Sameeksha Uniyal To Regional Brand Head- AMEA, Ashish Jha To Lead Rum Portfolio

25 Apr 2024

HUL Renames Horlicks’ & Boost’s Category From ‘Health Drinks’ To ‘Functional Nutrition Drinks’

25 Apr 2024

See More
Diageo’s Chief Business Development Officer Shweta Jain Calls It Quits

Diageo’s Chief Business Development Officer Shweta Jain Calls It Quits

15 Apr 2024

Criteo Elevates Mohit H Chablani To Head Of Brand Activation, India

Criteo Elevates Mohit H Chablani To Head Of Brand Activation, India

15 Apr 2024

Rajasthan Royals Onboards Dwijendra Parashar As Head Of Marketing

Rajasthan Royals Onboards Dwijendra Parashar As Head Of Marketing

12 Apr 2024

Shrirang Tembhekar Appointed As General Manager At Siddhayu, A Baidyanath Company

Shrirang Tembhekar Appointed As General Manager At Siddhayu, A Baidyanath Company

12 Apr 2024

Captain Steel India Appoints Amar Prakash As National Head - Marketing & Strategy

Captain Steel India Appoints Amar Prakash As National Head – Marketing & Strategy (SLM)

12 Apr 2024

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Media

Can JioCinema's Slashed Price For Premium Content Shake Up OTT Peers?

Can JioCinema’s Slashed Price For Premium Content Shake Up OTT Peers?

25 Apr 2024

Ormax Media Report

India’s Theatre-Going Population Hits 15.7 Crore, Up 8% From Pre-Pandemic Levels: Ormax Media Report

25 Apr 2024

JioCinema Announces Ad-Free Premium Plans Starting At Rs 29 Per Month

JioCinema Announces Ad-Free Premium Plans Starting At Rs 29 Per Month

25 Apr 2024

FanCode To Exclusively Broadcast India Women’s Tour Of Bangladesh

FanCode To Exclusively Broadcast India Women’s Tour Of Bangladesh

24 Apr 2024

See More
Vikram Sharma Elevated To Group VP, Head Of Consumer Products, APAC At Warner Bros. Discovery

Vikram Sharma Elevated To Group VP, Head Of Consumer Products, APAC At Warner Bros. Discovery

04 Apr 2024

ECI Ropes In Ayushmann Khurrana To Encourage Youth Voter Participation in 2024 LS Elections

ECI Ropes In Ayushmann Khurrana To Encourage Youth Voter Participation in 2024 LS Elections

03 Apr 2024

IPL 2024: Disney Star Secures 15 Sponsors, While JioCinema Ropes In 18 Sponsors

IPL 2024: Disney Star Secures 17 Sponsors, While JioCinema Ropes In 18 Sponsors

29 Mar 2024

QYOU Media India & Toonz Media Collaborate to Launch FAST Channel Q Toonz

QYOU Media India & Toonz Media Collaborate to Launch FAST Channel Q Toonz

28 Mar 2024

Delhi HC restrains rogue websites from illegally streaming IPL events

Delhi HC Restrains Rogue Websites From Illegally Streaming IPL Events

27 Mar 2024

Inaugural National Creators Awards Witnesses PM NaMo Bestowing 23 Winners Across 20 Categories

Inaugural National Creators Awards Witnesses PM NaMo Bestowing 23 Winners Across 20 Categories

11 Mar 2024

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Business

Hindustan Unilever Increases Ad Spends By 23.26% In Q4FY24 & 32.24% In FY24 On YoY Basis

25 Apr 2024

inDrive Appoints Ex-Swiggy GM Pratip Mazumder As Country Manager- India

inDrive Appoints Ex-Swiggy GM Pratip Mazumder As Country Manager- India

22 Apr 2024

Good Brands Co’s CEO Sukhleen Aneja Calls It Quits At The Good Glamm Group

Good Brands Co’s CEO Sukhleen Aneja Calls It Quits At The Good Glamm Group

22 Apr 2024

Aditya Birla Capital Launches Omnichannel D2C platform 'ABCD'

Aditya Birla Capital Launches Omnichannel D2C platform ‘ABCD’

19 Apr 2024

See More
Magicpin’s Co-Founder & COO Brij Bhushan Moves On After Nine Years

Magicpin’s Co-Founder & COO Brij Bhushan Moves On After Nine Years

03 Apr 2024

Tapping Premiumization & Promoting Eating Out Mid-Week Is What's Fuelling Growth For QSR Brands: ICICI Securities

Tapping Premiumization & Promoting Eating Out Mid-Week Is What’s Fuelling Growth For QSR Brands: ICICI Securities

03 Apr 2024

ABFRL To Vertically Demerge Madura Fashion & Lifestyle Business Into Separate Listed Entity

ABFRL To Vertically Demerge Madura Fashion & Lifestyle Business Into Separate Listed Entity

03 Apr 2024

Abhinandan Gopalsetty Elevated To Head Of MINI India

Abhinandan Gopalsetty Elevated To Head Of MINI India

02 Apr 2024

Ex-Heads Up For Tails CMO Samriddh Dasgupta Joins Arata As Chief Business Officer

Ex-Heads Up For Tails CMO Samriddh Dasgupta Joins Arata As Chief Business Officer

02 Apr 2024

Bert Labs’ Executive Director & CGO, Bhavana Mittal Takes Additional Charge As Co-founder

Bert Labs’ Executive Director & CGO, Bhavana Mittal Takes Additional Charge As Co-founder

01 Apr 2024

See More

What’s Buzzing?

Meta’s Ad Revenue Goes Up 26.81% From $28,101 Million To $35,635 Million In Q1FY24

25 Apr 2024

We Will Not Complete Third-Party Cookie Deprecation By 2024; Will Proceed In Early Jan 2025: Google

We Will Not Complete Third-Party Cookie Deprecation By 2024; Will Proceed In Early Jan 2025: Google

24 Apr 2024

Propelling Elon Musk’s Vision To Make X An ‘Everything App’, X TV To Be Launched Soon

Propelling Elon Musk’s Vision To Make X An ‘Everything App’, X To Launch X TV App Soon

24 Apr 2024

A Glimpse Into How Indian Premier League’s Promos Have Evolved Over Time

A Glimpse Into How Indian Premier League’s Promos Have Evolved Over Time

24 Apr 2024

See More
Unraveling The 'Orange Peel Theory': A Viral Phenomenon Across Social Media Platforms

Unraveling The ‘Orange Peel Theory’: A Viral Phenomenon Across Social Media Platforms

26 Feb 2024

Why Is Anupam Mittal Referencing Pepsi's Iconic Tagline 'Yeh Dil Maange More' Ahead Of His Next Project?

Why Is Anupam Mittal Referencing Pepsi’s Iconic Tagline ‘Yeh Dil Maange More’ Ahead Of His Next Project?

26 Feb 2024

Shahid Kapoor

Shahid Kapoor Turns 43: Here Are Some Ads Featuring Him

25 Feb 2024

What is #TheGiraffeTrend on Instagram and why are brands picking on the same?

What is #TheGiraffeTrend on Instagram and why are brands picking on the same?

22 Feb 2024

The Surge Of FMCG In India's 2023 Ad Growth: A 10% Leap Forward

The Surge Of FMCG In India’s 2023 Ad Growth: A 10% Leap Forward

22 Feb 2024

Google India Partners With Influencers To Spotlight Bard: A Chatbot For Every Need

Google India Partners With Influencers To Spotlight Bard: A Chatbot For Every Need

19 Feb 2024

See More

Experts Speak

Promoting Inclusivity & Holding Organizations Accountable Are Essential To Foster Fair & Respectful Work Environment: Keerthana Ramakrishnan

12 Apr 2024

Celebrating Woman Leaders (Jaya Chahar)

It’s Best To Have Your Spouse As Co-founder Because Just Like Marriage, There’s No Halfway: Jaya Chahar

05 Apr 2024

Celebrating Woman Leaders (Ayaesha Gupto)

Women In Alcobev Should Embrace Opportunities In Operations & Marketing, Challenge Stereotypes: Ayaesha Gooptu

29 Mar 2024

Celebrating Woman Leaders (Harmeet Singh)

In An Always On World, My Success Mantra Has Been Working Hard & Party Hard: Harmeet Singh

22 Mar 2024

See More
See More

More

Celebrating Woman Leaders (Jaya Chahar)

It’s Best To Have Your Spouse As Co-founder Because Just Like Marriage, There’s No Halfway: Jaya Chahar

05 Apr 2024

ASCI Academy Launches 'Responsible Influence E-learning Course' For Content Creators

ASCI Academy Launches ‘Responsible Influence E-learning Course’ For Content Creators

05 Apr 2024

Celebrating Woman Leaders (Ayaesha Gupto)

Women In Alcobev Should Embrace Opportunities In Operations & Marketing, Challenge Stereotypes: Ayaesha Gooptu

29 Mar 2024

Celebrating Woman Leaders (Harmeet Singh)

In An Always On World, My Success Mantra Has Been Working Hard & Party Hard: Harmeet Singh

22 Mar 2024

See More

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