There have been some of the best movies and web series released in the past couple of years. The sheer number of projects that have received immense love and applause for the content and the acting is higher than ever.

This could be credited to the woke writers and producers who work hard on presenting some of the most brilliant work.

However, the success of a movie or a web series can highly depend upon the pre-release promotion that it gets. And for one recently released movie, it can be said that the marketing and promotions team went all in.

The makers of Smile, an American Horror movie, which was recently released on 30 Sep’22 launched a promotional campaign like no other.

Last week, at MLB games across the US, something very eerie was witnessed. Some of the fans that were seated behind home plate, and in direct view of broadcasters’ cameras, donned a creepy, unflinching smile for the entire duration of the game.

The absolute balls on this security guard to confront a literal demon pic.twitter.com/39o7is11PU

— Jomboy Media (@JomboyMedia) September 24, 2022

please eject thx @Athletics pic.twitter.com/J1Mm1SnXrP

— Jomboy Media (@JomboyMedia) September 24, 2022

Here’s some fun, clever movie promo – Paramount seemingly placed #Smile actors in the crowd at both the Yankees and Mets games last night, both in view of cameras. The results were indeed creepy. Going to a game this weekend? Watch out for the smiles! 😃 pic.twitter.com/aC3sqZjWvI

— Erik Davis (@ErikDavis) September 24, 2022

While many easily believed that these people were possessed by an actual demon, it is safe to say that it was just a marketing stunt by Paramount Pictures.

Though the makers were not sure if the smilers will get noticed at all, the stunt has garnered a lot of attention. Not on the viewers but other marketing experts who were highly impressed with this unique guerilla marketing approach.