Brands have become very smart when it comes to planning marketing strategies. The transformation of online platforms and their popularity in India has changed the way brands used to advertise. Every now and then, we get to see sponsored posts from celebrities praising about their associated brands and this Valentine’s Day, Pepsi went a level ahead in online marketing.
It is rumored that Bollywood stars Disha Patani and Tiger Shroff are dating and Pepsi took full benefit of this. Both Disha and Tiger took to Instagram to share pictures of their rings.
Disha captioned hers’ ‘Someone popped the question, and I said yes’, while Tiger’s post had the caption ‘Turns out I’m taken’. The Valentine’s Day posts soon got viral online and people were thinking they have actually announced publicly about their relationship. See their posts below:
People kept guessing what these posts meant and most of them were confused. Soon, a #PlotTwist came with both of them revealing the identity of their true love – beverage brand Pepsi®.
Amazing marketing skills, right? However, the older posts of Disha Patani and Tiger Shroff helped Pepsi to use their rumoured romance. Both have been often spotted in and around Mumbai on dinner and lunch dates.
Brands are really picking up the pace when it comes to using fresh ideas for marketing. Kudos, to such skills and ideas. What do you feel about this? Do let us know in the comments section.