India’s leading electrical solutions provider, Polycab, revealed its new brand identity on Monday (18th September). The brand has changed its tagline from ‘Connection Zindagi Ka.’ to ‘Ideas. Connected’ and has updated its logo.
Designed by Interbrand, the rebranding aims to make Polycab more modern, contemporary, and relatable with a refreshing look. The company has shared this new look on social media also.
Finally, the moment has arrived – presenting Polycab 2.0! The same old commitment to serving our customers, with a renewed passion, energy, and zest. After all, we're talking about a new dawn here! #Polycab #IdeasConnected #NewDawn pic.twitter.com/fVxpRTw56T
— Polycab India Limited (@PolycabIndia) September 18, 2023
“The new visual identity reflects the colours of dawn, symbolising Polycab’s commitment to reaching new heights, mirroring the rising sun, and encapsulates the vision of uniting all towards a brighter future by ingeniously incorporating the letter ‘O,’ a prominent sound in the Polycab name, into its innovative visual emblem. The three colours red, blue and purple signify leadership in wires and cables, the connection with customers, through the FMEG category and its future readiness respectively. This representation aims to make the brand more modern, contemporary, and relatable to the customers whilst retaining the organisation’s core values,” the company said in its press release.