Woman abuse is a growing menace among married couples in India. However, only a fraction of such instances are reported for fear of a backlash. Result being, most of these incidents and the subsequent sufferings remain hidden. Idea of this campaign was to dramatize this insight through a mehendi hand, which is a symbolic representation of marriage in India and thereby urge the victim to speak out. Print advertisement created by Makani, India for Maitri India, within the category: Public Interest, NGO... #ViralAdsNow