Recently, Xiaomi found itself in a pickle when its new Redmi Note 10 was launched for sale on Amazon. People who were eagerly waiting to buy the phone online were disappointed because of this glitch. Reportedly, Amazon India’s website crashed right when the smartphone was put up for sale for the first time.
Many unhappy buyers took to social media to express their disappointment regarding the sale. The company jumped in almost immediately when they got to know about the mishap.
As India Today reported, the 4GB RAM variant of the new Xiaomi smartphone did not go on sale on March 16 as it was supposed to. Xiaomi had launched the smartphone in two variants the more affordable of which, priced at Rs 11,999 but it did not go on sale. Instead, there was a ‘Coming Soon’ banner under it. Xiaomi has informed India Today Tech that the variant will go on sale in the country next week.
Xiaomi India chief Manu Kumar Jain took to Twitter to address the website glitch and assured that the team is looking into the glitch. He Tweeted, “Today’s sales of #RedmiNote10: we are seeing unprecedented traffic! Many many million Mi Fans came to buy the phone. Hence website / faced some issues. Please give us few mins. We’re working to resolve it asap. Thank you for your patience.”
While Xiaomi was busy with damage repair, Realme saw this as an opportunity and jumped in with a tweet of their own. Madhav Sheth is the CEO of Realme took a dig at Xiaomi and said “We [Realme] always come prepared.”
Pre-book in the current Infinity Sale & avail exciting offers! https://t.co/f19EO9zKx5
We always come prepared🙂 pic.twitter.com/G7XscEvxg6
— Madhav108MP (@MadhavSheth1) March 16, 2021
With his tweet, Madhav was clever to make the most of the opportunity and promote the new Realme 8 series. Xiaomi’s misery proved to Realme’s gain in this unexpected turn of events.