Alia Bhatt celebrated her 26th birthday recently, in such a young age, she has become an icon for cinema lovers. Not only films, but she is also becoming a popular face for brands. Today, we will share some of the factors that make her a preferable name when it comes to brand endorsements.
Box office success
No star remains popular in the audience for a long time without giving successful performances. From the start, Alia has been fortunate to get films like Student of the year and continued her charm with some extraordinary Box office success with Raazi, Udta Punjab among many other films.
Social Media following
Social media followers help brands to target the audience in a more profitable and productive way. this is one of the main reasons why brands opt for celebrities who have a good presence on social media with frequent posts and millions of followers.
Talking about Alia, she has over 18.7 million followers on Twitter and 29.6 million followers on Instagram. So, through social media alone she can give huge numbers to the brands in any youth-centric campaign.
Her image among audience
Alia is loved by almost everyone in the industry. She is chirpy, full of energy and someone who loves to talk about things. The young audience sees her as someone who is expressive and that’s what helps brands to get the maximum benefit.
The Alia Bhatt meme factor
Alia is popular not only for her acting skills, but she became a part of online culture after her memes went viral on social media. Though she acted well on the situation and kept taking the memes in a positive way as of course, they were helping in her promoting her for free.
History of endorsing popular brands
Alia has been associated with some of the best brands in India. SHe became the first brand endorser for UberEats. From Nokia, Sunfeast, Frooti to Lux and Make My Trip, Alia has a wide range of brands in her kitty. She reportedly charges Rs 1 crore per endorsement and has a brand value of USD 36.5 million.
Also Read: India Is The 1st country For UberEats To Appoint A Brand Ambassador. See Why They Chose Alia Bhatt
Some of the other brands that she endorses are Sunsilk, Caprese, Gionee, Cornetto, Bluestone, Philips, Standard Electricals, Hero Pleasure, Garnier, and Maybelline.
