From playing Taani Sahni, the quintessential girl-next-door in Rab Ne Bana Di Jodi, to the fiery Aarfa in Sultan to the immersive Aafia in Zero, Anushka Sharma has owned every frame in every movie.
Apart from films, brands too have thronged to sign her up for endorsements. She has endorsed an endless list of brands like Nivea, Google Pixel, Cox 7 Kings, Pepsi, Pantene, Bru Coffee, TVS Scooty Zest,
Reliance, Myntra, Colgate, Elle 18, Rajnigandha Pearls, Kerovit, Lavie, etc…
And recently, PUMA roped in Anushka Sharma to endorse their products and boost women’s business.
But what makes her, a favorite choice for brand endorsements? Here’s listing four reasons.
1. Strong social media presence
Anushka Sharma is one of the most engaging and influential stars on social media. With regular updates and posts from her life and work, her social media accounts are up-to-date, regaling followers with content. She has been in constant touch with her fans, making her popular among them.
In fact, Anushka and her husband Virat Kohli have been voted the most popular Instagram influencers on many occasions.
2. Personality and image
With her gorgeous looks and effervescent personality, Anushka Sharma has managed to rule the Box Office and our hearts since over a decade now. She is one of the most versatile actresses, carving a niche for herself since her debut in 2008.
After marrying cricketer Virat Kohli, and especially after having her daughter, Anushka Sharma comes across as family-oriented. Hence, audiences relate to her as a modern and professional lady, deeply rooted in tradition, who knows how to balance work and family life.
3. Business sense
Her determination is as infectious as her smile. She comes with an innate sense of stubbornness required for excelling in entrepreneurship too. And this streak of hers has made her a businesswoman-par-excellence.
She owns the label NUSH, a comfort and contemporary clothing line which she started in 2017. In 2013, she launched her own production house Clean Slate Filmz along with her brother Karnesh Ssingh, which produced mind-boggling films like NH10 and OTT series like Paatal Lok and Bulbbul.
She is also an angel investor in many startups like Digit Insurance, Slurrp Farm, and Blue Tribe.
4. Choice of films
Anushka Sharma comes across as a breath of fresh air on screen and off screen too. Having worked with a range of directors from Aditya Chopra to Zoya Akhtar to Imtiaz Ali, who all come with different approaches towards filmmaking, her choice of roles has been nothing short of interesting.
With romantic dramas like her debut film, dark movies like NH10, and even horror films like Pari, Anushka Sharma has tried and excelled in every genre. This makes her stand out as somebody who is ready to experiment, take risks, and shine.
