Dhoni retired on 15th August 2020 and it did break a million hearts. However, his legacy will live long and brands will still be associated with him for recognition. How and why is his brand identity still important? Forbes made him rank 5th on their list on the Top 100 Celebrity list. His net worth is Rs. 136 million, and the below-mentioned factors make him significant,
In 2019, Dhoni was the face of at least 44 brands, 1 more than Virat Kohli. Even the Kohli has a commercial presence, which is stronger than Dhoni, he still bridges the gap between an old Tendulkar and the new Kohli.
Dhoni is known to charge around Rs. 1 to 3 crores, which is very less than what other celebrities like Kohli, Raina, Pandya and Bollywood actors do. He has lessened his fee all the more because he believes in the quality of a brand more than what money he is paid for. By doing so, his visibility has also increased resulting in the increased number of brand collaborations over the years.
Elaborating on the previous factor, he has had a constant presence in the Indian brand sector and is associated with brands such as Dream11, NetMeds, Snickers and more.
Even though he has retired, he is still going to be the face of his previously associated brands. The count might decrease, but his presence in the Indian brand scene is going to be magnanimous. He is further going to be associated with Videocon, Pepsi, TVS and Mysore Sandal Soap.
Chennai Super Kings is going to play in the Indian Premier League this year in November. Dhoni is still going to play as the Captain and skipper of the team. Dhoni remains as an inspiration to future teams who are going to grace the IPL.
Dhoni has always been a calm and composed individual. This kind of a mindset resonates with most brands, which has helped him create his collaborations with them throughout the years.
Dhoni started off his journey when he had long hair. Now that he has retired, we Indians have seen him through every season, every change, and every success and failure. If this hasn’t been the perfect journey, we don’t know what has!
Here’s to Dhoni and his future ventures!