Brands are always looking for celebs to become the face of their product. A celeb collaboration makes the campaign more impactful. The fan following of these celebs makes it beneficial for the brands to encash the endorsement at the end.
Every celebrity has at least a dozen brands associated with them. While some choose the brand, most of the time, the brands seek a specific face to connect with.
Malaika Arora has been one such name that has become a brand favorite over the years. Let us understand what makes Malaika a popular choice amongst leading companies.
Malaika is known to be one of the leading fashionistas in the Industry. Every time she makes a public appearance, her look sparks a new trend and garners applause from her fans
Since everyone has become health conscious nowadays, people look for inspiration in their idols to live a healthy life as well. Malaika has been one of the fittest actors in the industry. From the day she started modeling to many years down the line, Malaika has always maintained her fitness regime. This has made her a brand favorite too who is looking to connect with the youth of the country.
Speaks Her Mind
Malaika is a true beauty with brains. She has not only maintained a healthy physical appearance but is also seen as one of the most vocal celebs on crucial matters. Whether it is a personal discussion or a matter of society, Malaika has never shied away to speak her mind.
A Strategic Businesswoman
Malaika’s career has evolved tremendously over the years. While she started her career with modeling, she later found her way into the Indian film industry. After having decades of experience, Malaika has now turned towards investing and is flourishing as an entrepreneur. Her recent investment and partnership with health care brand Kapiva Ayurveda have garnered a lot of attention.