One actor who is taking the entertainment world by storm is Mithila Palkar. With a presence in films, theatre and OTT platforms, Mithila, with her girl-next-door image, who is known to make versatile choices as an actor and make them right. One cannot imagine Kavya Kulkarni in Little Things without her.
A terrific singer, with her own quirky rendition of “Hi Chaal Turu Turu”, Mithila garnered massive views on social media. A face with innocence and that wonderfully captivating smile, let’s see what makes brands want to rope in Mithila Palkar, as their brand ambassador.
1.Active presence on Social Media
With over 55k followers on Twitter, 3.3 million followers on Instagram and 1.5 million followers on Facebook, she has a huge fan following. Brands need this to market themselves to audiences and associations with such hugely followed celebrities are often a medium to reach out to larger crowds.
2. Choice of Films, theatre and shows
Mithila’s choice of cinema and theatre has earned her fame and all her performances are worth remembering. Be it Muramba, or Girl In The City or Tribhanga,. she comes across as a person who knows what she wants, and is always ready to experiment, with new roles and looks. Being versatile adds to the qualities that brands want to have in brand ambassadors.
Mithila has been one of GQs 50 Most influential Young Indians and has also been in the Forbes 30 under 30 list. Being a TEDx speaker, Palkar, is one bankable celeb, who has exhibits credibility. Thereby making her an apt choice for brand endorsements.
— YouTube India (@YouTubeIndia) November 1, 2020
4. Persona and Relatability
People relate to those faces that gives them a sense of “one among their own”. Mithila’s jovial and vivacious personality along with her relatability with her audiences, make her a preferable choice for products that are targeted towards the youth, like say, cosmetics, skincare, holidays, jewellery and apparel.
In short, Mithila Palkar’s presence on the OTT platform, cinema and theatre has helped her gain following, which she utilizes, keeping her audiences engaged, with snippets from her life, thereby coming across as real, and one amongst us. Her choices as an artist has helped her influence people and all of these factors, help her in becoming a fitting choice as the face of many brands.