ITC’s motto of targeting the youth is well placed on the hooks. Its Personal Care business has consistently redefined categories and has offered its consumers a new perspective through Innovation and its choice of the people who endorse the brands.
ITC Fiama has announced the launch of its new range of body washes, named under Fiama Scents, where it introduces a touch activated fragrance encapsulation technology. This is a one of its kind product which enables long-lasting fragrance to be delivered through skin friendly micro fragrance capsules which releases fragrance with a slight rub on the skin for as long as 8 hours after a bath.
The ITC’s Life Science and Technology Centre has developed the product through extensive research claiming that the micro fragrance capsules are eco-friendly as well. It has two variants, namely, Juniper Berries & Geranium and Mimosa & Neroli body washes.
Sara Ali Khan, the new brand face of the product, was also launched. Since its inception, Fiama has been the innovation leader, and now it is all set to break new records along with Sara Ali Khan, the fresh face of the Youth.
Wondering why was Sara Ali Khan the right pick for ITC? Here are a few reasons why!
The most exciting endorser of the brand, Sara, is praised for her intelligence coupled with her creative choice of cinema. This makes her an epitome of the brand and its steady list of innovations.
Fiama weaves the narrative of freshness. Sara’s intelligence is praised all along in the industry, which makes her a perfect fit for the endorsement. Moreover, she herself is excited to be a part of the Fiama family by exclaiming that there is nothing better than a fun-filled Fiama bath to say Good Morning!
As already said, Sara is equally excited to work with the Fiama family, and her attitude towards the brand makes her call for it. She is a core believer in positivity. She exclaims how thrilled she is to introduce the innovation and along with the brand, she endeavors to make every bath interesting and exciting.
Just like the latest ‘Scent Bubbles’ technology, Sara is also regarded as effervescent, i.e. giving off bubbles. Her vigour, determination, and freshness make her way suitable for the brand which has a long-lasting impact on the audience which is parallel to the offerings of Fiama.