India is currently the largest Motorcycle market in the world after it surpassed China in 2017. Every international brand is eyeing Indian market as our spending habits are changing due to globalisation. Still, most of the companies are failing due to using the same strategies as they do in other countries and Harley-Davidson is one prime example of this.
Take a look at some reasons why Harley Davidson is failing badly in India:
Harley is known for its heavy bikes which costs very high. Yes, the designs are premium still not in the reach of our pockets. It has been revealed in research by Motiwal Securities Ltd. that almost 95 percent of India’s population is not capable of buying Harley’s bikes.
Yes, the infrastructure has improved a lot, still, most Indian roads are not made for superbikes if we ignore very few highways. One cannot expect people riding 750cc bikes in India.
Royal Enfield inspires Indians more than Harley’s bikes. This is due to the fact that Royal Enfield gives Indians desi feeling while Harley is still far when it comes to feeling local.
Last year, India made the path for Harley for difficult after increasing the customs duty on imported motorcycles like Harley-Davidson to 50%. These charges are adding extra pressure to the brand.