L’Oréal Paris has recently announced actress -Aditi Rao Hydari; former captain of the Indian women’s national cricket team -Mithali Raj; and dancer, TV personality, and entrepreneur Shakti Mohan as its latest brand ambassadors in India. Featuring these three ladies the brand has launched #AShadeApart campaign which is already live on both digital and offline world.
Seen as a brand popular for signing a particular type or celebrities, this decision from L’Oréal Paris made us think why they opted for these 3 women. Below are some reasons according to us:
All these three ladies are diverse and they have challenged the stereotypes by creating a new space for themselves in their respective industries. As L’Oréal wanted to express diversity with this campaign, the brand went for these three unique women.
L’Oreal Paris is looking to expand its reach and India and for this, it is looking to represent its image above looks. Having a history of working with popular actors and models who have certain ‘look’, these women represent the realness and beyond boundaries characteristics for the brand.
The exceptional achievements & personalities of these ladies perfectly define the company’s ‘beauty for all’ motto.