While not many may admit it, we have all watched a reaction video and re-lived our initial experience through it. But why are they so addictive? Why are judge-y reaction videos so much in rage even though we know that they are only sharing an individual’s opinion? Let’s delve deeper into this!

Re-living the experience

We absolutely loved what we watched in the first time and there’s always a part of us that wants to research more about the content we consumed. Be it googling the characters of a show or just some random hack we saw on the internet. Re-living the experience we’ve had through someone’s else’s lens and seeing if they reacted in the same way we did gives us a lot of validation and offers momentary celebration!

Sense of Familiarity

In an age where we consume content individually and do not go to theatres and cinemas, we do not have a sense of shared experience when it comes to watching something. When you’re watching something by yourself, you develop your own view but while watching something in the theatre, it’s collectively shared experience. There is a certain influence that you have and your opinion forms on the basis of that. Watching reaction videos validates your opinions and also offers that shared experience which is somehow lost in today’s world.

Large & Widespread Viewership

While this may seem surprising, reaction videos which are negative of any content actually get a lot of heed. At large, almost all individuals say that the ones who make are only trying to build and promote some content but the shared sentiment is actually what can put someone out of business. A negative reaction or comment from someone actually has the capacity of going viral on the internet and can result in making or breaking someone’s reputation.
It’s safe to say that reaction videos, although a guilty pleasure, garner views in millions. These videos imbibe a sense of familiarity and speak what you may have in mind. They’ve gotten quite addictive and on multiple occasions, also end up showing us genres which we otherwise wouldn’t have explored.

What is your take on reaction videos on the internet?