Naming a brand involves many creative and practical aspects. The meaning, the message it conveys, its ease of pronunciation, and its relevance to the product or services it offers- all of them play a huge role.

And along with the name, the design too becomes inevitable in shaping brand identity, as brands are recognized by their logos. And to keep the brand on top of mind and facilitate easy recall, the font and size matter too. This shows that every brand name and logo involves a strategy.

So why do some brands use UPPERCASE while others use lowercase, and many use a combination of both? Let’s check

Reasons brands use Uppercase in their logos

The first reason is to – draw attention. You are more likely to be attracted to a name written in uppercase, as they stand out, is highly visible, and is easily identifiable.

Subconsciously on noticing a brand or logo, we either attach a negative or positive connotation to it. And visual aspects like color and font influence this perception.

Now, conspicuous products make us feel good and give us a sense of exhilaration that we are buying premium products. Brands with uppercase characters increase this conspicuousness.

Global brands using ALL CAPS in their Logos

Here are twelve iconic brands that have leveraged the power of using ALL CAPS in their logo.

1. IKEA

2. SAMSUNG

3. NOKIA

4. NIKE

5. BURGER KING

6. VISA

7. BBC

8. ROLEX

9.L’OREAL

10. DIOR

11. IBM

12. STARBUCKS