Here are notable updates from the world of brand endorsements that have been announced recently.

1. Nautica onboards Aditya Roy Kaur

Bollywood heartthrob Aditya Roy Kapur will be the face of Nautica’s Spring-Summer Collection’2023. He will feature in the campaign spread across all mediums like outdoor, social media, and digital media platforms.

2. Vikas Khanna endorses Vahdam India’s spice range

Vahdam India will launch their spice range, and who is better than Chef Vikas Khanna to endorse it? The Michelin-starred chef will endorse the new product category from the wellness brand, lending increased relatability to it.

3. Myfitness onboards Hrithik Roshan as brand ambassador

Peanut butter brand Myfitness has been recently acquired by Mensa Brands and its brand ambassador is none other than Hrithik Roshan.

One of the fittest actors in Bollywood, Hrithik represents the epitome of healthy living and will promote the same through his association with the brand.

4. Rohit Sharma appointed as the brand ambassador of JioCinema

Rohit Sharma had been signed by Star Sports, the official broadcaster of IPL 2023. However, as per JioCinema, Sharma will now endorse the digital streaming brand, which already boasts ambassadors like Sachin Tendulkar and MS Dhoni.

5. Malabar Gold & Diamonds ropes in Alia Bhatt as brand ambassador

On the occasion of the 30th anniversary of the Malabar Group, Jewellery retailer Malabar Gold & Diamonds announced Alia Bhatt as their new brand ambassador.

The brand believes that actor’s appointment will bring a new global outlook to the brand, as it eyes expansion into newer turfs and markets.

6. Sonu Sood to endorse Dr. Reddys’ Rebalanz Vitors

Actor and philanthropist Sonu Sood will be the face of the rehydration brand Rebalanz Vitors. TVC campaigns have been released for the same.