Social media platforms have been busy throughout. Brands like Instagram and Facebook are continuously adding newer features to keep users hooked and create engaging content.
Here are a few recent updates by top Social media platforms.

1. Instagram

Their massively used Reels feature got some fantastic upgrades.

1. Their new Reels Trends Hub will now facilitate users to browse trending topics and content like hashtags and songs. They will be able to check actual numbers to decide whether to join a conversation or not.

2. It will also offer audio, video, text, and sticker editing on the same screen, to create an enhanced visual experience.

3. Instagram Reel Insights includes features like total watch time which indicates the total time a reel has been played, including replays, and average watch time which shows the total watch time divided by the total number of plays for every reel.

4. Also, the View Insights sticker will help you view your reel and get you a comprehensive inspection with numbers for that reel. Users will also get a notification when others will follow from a reel.

5. The ‘Gifts’ feature introduced last year will now expand to more markets like UK and Australia in the coming weeks. Through this Viewers can send virtual gifts to creators

All of these will help users create interesting and engaging content along with having fun and

2. YouTube

1. The streaming giant has introduced two new ad options. First will allow brands to show promotions along with the latest trending music clips.

The second titled ‘Trending Music On Shorts’ will provide the same placement opportunity within Short Clips.

All of this will help encourage awareness, reach, and recall.

2. YouTube introduced Product Drops, by which creators will be able to release products during live streaming now.

Until now, creators had to upload product details before going live, thereby diminishing interest and buzz. But with this feature, creators will be able to schedule a time at which the product will appear, during live streaming.

3. LinkedIn

For those looking to build a business around their personal brand, LinkedIn released a new option for its Premium subscribers, specifically Premium Business Users, that will enable them to add a custom CTA button to their profile.

Six pre-set CTA options available are: Visit my store, visit my website, view my portfolio, visit my blog, request a consultation, and sign up for a demo.

These will enable profile visitors to a distinct URL, helping direct the traffic efficiently into the right area.

4. WhatsApp

WhatsApp introduced a new set of features, a couple of weeks back.

For example, a private audience selector enables the user to choose who can view their status each time it is updated.

Users can also record and share voice messages of around 30 seconds on WhatsApp status for a more personal experience.

Along with these, to facilitate a quick response to statuses, a feature called status reactions has been added. Also, the new status profile ring will never let users miss out on any updates from their loved ones.

Just like we can see the visual preview of the content on sending a message, users will be able to see the same on posting a link as status too.