Celebrity couple Riteish and Genelia Deshmukh have turned into Entrepreneurship as they have launched Imagine Meats – a plant-based meat foods startup. According to a report by Business Insider, the famous couple has partnered with US-based global ingredients manufacturer Archer Daniels Midland (ADM) and Good Foods Institute to bring out products under the Imagine Meats brand.
— Riteish Deshmukh (@Riteishd) July 20, 2020
Here’s how netizens reacted to this:
— Avishek Panda (@AvishekPanda) July 21, 2020
Nice initiative 👏 also keep seafood on your list too. Unsustainable fishing practices are pushing our gentle ocean life on edge of disruption.
— Ani Mal (@Anism09) July 21, 2020
— Shweta Bhardwaj (@ShwetaBhardwa12) July 20, 2020
Respect for u to invest in such noble cause.. I hardly follow people, even far fewer from film industry. But this venture of yours has made me your biggest fan..
— Ashok Kumar (@Ashok_kumar85) July 21, 2020
The plans is to launch plant-based kebabs, biryanis, and curries and several other products in the coming months.
“We want Imagine Meats to be the choice for anybody seeking the taste of meat, without the guilt of environmental and public health impacts – just as it will be for our own family,” said Genelia Deshmukh.
Quote source: Livement
Meanwhile, this isn’t the first time when Bollywood celebs have invested in startups. Actress Deepika Padukone has FMCG health-food brand Epigamia. Priyanka Chopra has investments education startup Holberton School and dating app Bumble, while Ayushmann Khurrana has also started in male grooming startup The Man Company (TMC). The list of such investments has increased immensely in past few years as celebrities are now using their social media presence to develop additional careers also.
News Source: Inc42, BusinessInsider