Samsung India is lately on their way to help people to achieve their dreams. It is known as CSR initiative and to promote the campaign they have come with a series of ad that narrates stories of individuals. In this way Samsung tries to inspire every girl’s dream in India.
Samsung and Navodaya Vidyalaya Samiti started the Samsung Smart Class initiative in 2013. Today, it is present in 373 Jawahar Navodaya Vidyalaya across rural India. Over 2 lakh students have been introduced to modern learning with the help of Samsung tablets, Smartboards and other devices in these classes. Access to latest technology is helping these students dream bigger.
The main theme of the videos is to showcase how Samsung Smart Classes changed the life of individuals!
Let’s have a look at the three videos that would inspire you more :
The first initiative started off in 2016. The film shows the story of a Samsung employee who live in a remote village. But with his skills and help of technology he helps the visually-impaired children of his village to study and aspire for their dreams. The video ends showing a girl from that village taking part in a talent hunt show!
It was launched recently under the name #SaapneBadeHue. It showcases story of a young girl named Seema Nagar from village of Rajasthan. The whole film shows how Samsung Smart Classes are helping people to come forward and achieve what they dream of!
Who Said What>
Tarvinderjit Singh, ECD, Cheil India,said,
“If the content is boring, even 5 seconds would seem too long. However, the length of the film should justify the content, although long format ads help to tell the story in a better way,”
Ranjivjit Singh, CMO, Samsung India,commented,
“Seema Nagar’s story in the digital film showcases how Samsung cares for dreams of girls in India and it is important for any brand to tell a story in a compelling way. The protagonist in the video, Seema Nagar, who got trained at Samsung Technical School, Jaipur, currently works at the Samsung Service Centre in the same city. She is now on her path to realise her dream of opening a service centre in her village.”