It has become very crucial for brands to come up with ad campaigns that resonate the most with the audience. That is the only way to ensure that the brand gets the desired returns. In order to do so, brands either come up with quirky ideas or they take up inspiration from society itself.
In recent years there have been many ads that talk about some of the social issues that have been there for years but were never considered important enough to talk about. Whether it is about inter-faith peace and love or women empowerment, there have been many ads on the topics and more.
However, there is one ad campaign that has taken us all by surprise by showing something almost no one in India talks about. A Twitter user. Sudha Pillai shared the ad by Bhima Jewellers on her handle. The ad shows the journey of a transgender person who is trying to work through her transition with the help of her loving parents.
Why aren't people talking about the new @bhimajewellers ad? It's a watershed moment in the history of #jewellery ads. A brave move. Will it help sell the product, I don't know. But it has dared to go where no one has before. 👏👏👏👏👏👏 https://t.co/lnyMQNlDZs
— Sudha Pillai (@sudhapillai) April 14, 2021
The life of the LGBTQ community has always been a difficult journey. What they go through and the journey they have can never be easy. But this ad campaign by Bhima Jewellers is taking the internet by the storm with its very beautiful and educating ad.
Not many leading brands have taken up the task to highlight the issues faced by the LGBTQ community in the country. But the ad by Bhima is a true eye-opener for us all.
As soon as the ad was shared on Twitter, it went viral with over 2.9k likes and 131 comments. People have been appreciating Bhima Jewellers for their beautiful advert and even for bringing up such a sensitive topic.
People’s reaction was very much genuine and the internet was in awe of the whole ad concept.
This is a watershed moment indeed . Loved the ad and will be etched in mind and heart for long.
— anindya (@anindya0909) April 15, 2021
This is beyond beautiful…
— richa singh (@richa_singh) April 15, 2021
Blown away by its sensitivity and beauty. This is amazing. Pure as love😢. Bhima Jewellers you did good. So good.👍👍
— Sukmm (@TheIndiaThatWas) April 15, 2021
We all should! Thank you Bhima Jewellers for leading the way! 👏👏👏❤
— ShilpaVinodBhatteMD (@drsbhatte) April 15, 2021
As pure as the mind of the writer and the intent of the brand. Well done Bhima Jewellers and team. 👏👏👏
— Dakshin Adyanthaya (@upsidedakshin) April 15, 2021
Bhima Jewellers also responded to Sudha’s post.
Thank you for sharing your response. We are glad to receive the love and appreciation.
– Bhima Jewellery Official
— BhimaJewellery_Official (@Bhima_Jewellery) April 15, 2021