New Year is a time when every individual tries to be hopeful with the new beginnings. It is also the time when companies get active by providing special offers to customers. Phoenix Marketcity is popular for its surprise sales but this time, it tried something that is winning the hearts of people all across the country.

Phoenix Marketcity, Pune gave the best New Year gift

It was a usual Sunday morning at the Pune airport when travelers arriving from various parts of the country got to experience a pleasant surprise as Pune’s premier shopping and lifestyle destination, Phoenix Marketcity Pune initiated a unique consumer engagement campaign. As part of 100-day long Phoenix Festival, Phoenix Marketcity Pune celebrated the new year by welcoming visitors and Punekars returning home with exciting new year gift boxes on January 6th.

For this campaign Phoenix Marketcity, Pune tied up with 24 flights with 10 Spicejet and remaining 14 being mix of other airlines like Jetairways, Vistara, IndiGo. The activity went on for 18 hours with Phoenix Marketcity distributing more 4300 gifts amongst passengers.

Reaction of travelers

While travelers were waiting for their language at the designated conveyor belt, they were surprised to see boxes full of gifts being rolled out. Soon, there were smiles and chit chat all around as passengers started picking up the gift boxes. People unboxed the surprise gifts with full enthusiasm and clicking pictures with it.

And It Went Viral

The campaign went viral with people posting photographs, thank you messages n their social media accounts with hashtag #TheGoodLifeMoment and #happynewyear2019. The videos and pictures were full of people thanking Phoenix market for such an amazing humility in the busiest atmosphere.

Brand Talk

Talking about this unique campaign Mr. Arun Arora, Centre Director, Phoenix Marketcity Pune said

“Phoenix Marketcity Pune is not just a shopping paradise but also an inspirational abode for the residents of Pune and around. The objective of this exclusive campaign was to engage directly with our loyal patrons making their new year more exciting and at the same time express our deepest gratitude for making us the best shopping, lifestyle and entertainment destination since inception. I wish everyone a fabulous new year 2019.”

This campaign makes us conclude that interacting physically with the audience is still a good option to get viral online. Other brands can learn a lot from this campaign and should try to connect more with their target customers.

Conceived & Executed By: Phoenix Marketcity – Pune (Official)