About Us
Privacy Policy
Wednesday, May 24, 2023
No Result
View All Result
Marketing Mind
Advertisement
  • Home
  • What’s Buzzing
  • Marketing
  • Advertising
  • Startup
  • Campaigns
  • Digital Media
Marketing Mind
No Result
View All Result

Social Media Influencers Can Now Be Sued Upto Rs 50 Lakh. Here’s Why

Shubham Sachdeva by Shubham Sachdeva
December 26, 2019
in What’s Buzzing, Digital Media
Reading Time: 2 mins read
A A
0
Share on FacebookShare on Twitter

According to the Consumer Protection Act 2019, followers can sue social media influencers for lying about liking a product intentionally. Yes, it is true.

If an influencer has not informed that it is a paid promotion and intentionally lying about the product that it is good when it is not, followers can sue the influencer for misleading advertising for up to Rs10 lakh and repeat offenders can be fined up to Rs 50 lakh.

This move comes considering the increasing incidents of misleading advertisements.

Nowadays, you will find many social media influencers reviewing/endorsing the products and that’s how influencers earn from brands. Well, the biggest problem is people do not know whether the influencer they are relying on actually used the product or not. And unfortunately, most online influencers on social media in India do not reveal if they’re genuinely endorsing a product or if they’ve been paid to say nice things about it, even if it’s not true resulting in ‘misleading advertisement’.

Why it is worrisome?

Influencer-followers relation is all about trust and brands know that. You would be surprised to know that Indian influencer market stands at $75-150 million. So many influencers are willing to mislead their followers for the alluring money that they receive from brands. That’s why The Advertising Standards Council of India (ASCI) working on new guidelines that will ensure social media influencers have to disclose if they’re promoting a product.

When you can sue influencer?

According to LexRidge Partners, Advocates and Solicitors,

“Falsifying a product’s description, giving fake guarantees or deliberating keeping pertinent information from users is against the law if a person is being paid to do it as it falls under ‘misleading advertisements.”

So in such situations, you can go after your influencer. But if an influencer has already mentioned it is paid partnership, it is the user’s responsibility to figure out whether the product is good or not or the company will be held responsible for any claims.

Source: Businessinsider.in

ShareTweet
Previous Post

5 Signs That Show You Are Ready To Start Your Own Business

Next Post

Top 10 Best-Selling Products Of All Time

Shubham Sachdeva

Shubham Sachdeva

Shubham can be reached at [email protected]; his smartphone is permanently on silent mode.

Related Posts

Partner

Here’s How Amazon miniTV Made Brands To Have An Interesting Banter On Social Media For ‘Yeh Meri Family: Season 2’ 

What’s Buzzing

LinkedIn Rolls Out New Features – Verification For Job Posts & Message Warning To Dispel Scams

Listicles

9 Best Social Media AI Tools In 2023

What’s Buzzing

Viral Sensation: UK Bakery Presents Hilarious Results With Free Bagel Chips For ‘Silly’ Dance

What’s Buzzing

Here’s How Brands Celebrated On Social Media As King Kohli Smashed IPL Century

Success Stories

Meet Austin Russell: The 28-Year-Old Billionaire Who Now Has 82% Stake In Forbes

Next Post

Top 10 Best-Selling Products Of All Time

Recent Posts

  • Here’s How Amazon miniTV Made Brands To Have An Interesting Banter On Social Media For ‘Yeh Meri Family: Season 2’ 
  • LinkedIn Rolls Out New Features – Verification For Job Posts & Message Warning To Dispel Scams
  • 10 International Luxury Brands That Are Backed By Mukesh Ambani In India
  • 9 Best Social Media AI Tools In 2023
  • Top 7 Indian Podcasts That You Must Watch

Categories

  • Advertising
  • Automobile
  • Banking
  • Business
  • Business Models
  • Campaigns
  • Career
  • Creative Ads
  • Cryptocurrency
  • Digital Media
  • Editorial Opinions
  • Education
  • Events & Entertainment
  • Finance
  • Food
  • Health & Medicine
  • Industry
  • Influencers
  • Interviews
  • Lifestyle
  • Listicles
  • Marketing
  • Media
  • Misc
  • Moment Marketing
  • Movie Marketing
  • NFTs
  • Offbeat
  • OTT
  • Partner
  • People
  • Reviews
  • Startup
  • Success Stories
  • Technology
  • Telecom
  • Travel
  • Video
  • Viral Ads Now
  • What’s Buzzing
Facebook Twitter Instagram Youtube LinkedIn
Marketing Mind

Copyright © 2019 RVCJ Digital Media Pvt Ltd

Follow us on social media

Recent News

  • Here’s How Amazon miniTV Made Brands To Have An Interesting Banter On Social Media For ‘Yeh Meri Family: Season 2’ 
  • LinkedIn Rolls Out New Features – Verification For Job Posts & Message Warning To Dispel Scams
  • 10 International Luxury Brands That Are Backed By Mukesh Ambani In India

©2023 Copyright. RVCJ Digital Media Pvt Ltd.

No Result
View All Result
  • Home
  • Banking
  • Investing
  • Insurance
  • Retirement
  • Taxes

©2023 Copyright. RVCJ Digital Media Pvt Ltd.

 

Loading Comments...