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How Social Media Memes Helped Apple AirPods To Get Sold Out

Shubham Sachdeva by Shubham Sachdeva
February 11, 2019
in Marketing, What’s Buzzing
A A

Meme Marketing is at its peak as social media managers are finally getting an amazing response from this approach. Apple’s iPhone is currently seeing a downfall in some of the major markers like India but other products are still helping the tech giant to stay among the top in the International market.

Apple AirPods

Also Read: How Nestle Used Meme Marketing To Maximize The Reach Of Their latest Campaign

If you follow the tech world, you would be aware of how Apple’s AirPods were trolled when the company announced about them in 2016. They were pretty much universally mocked but now the same criticism is helping them to get high sales in this competitive age.

Have a look at the earlier thoughts of Twitter users about AirPods:

Courage. Wearing Apple #AirPods in Public. pic.twitter.com/fcEtPkKHKI

— Brian Tong (@briantong) September 7, 2016

New Air Buds are looking great. #iPhone7 pic.twitter.com/uNYeSiV958

— Niall Russell (@NiallRussell) September 8, 2016

Such trolls and memes helped in growing the popularity of AirPods in the past couple of years and established themselves as a status-giving product.

Monoma the trucks coming. Oh my God he has airpods in. He can't hear us. Oh my god pic.twitter.com/AsbClGQJ2I

— lily 🦇 (@honeymonoma) September 16, 2018

Since then, there have been multiple memes centered around AirPods and the popularity of these memes picked up the momentum in December 2018. These memes were everywhere on the Internet.

“Top 10 richest people

1. Airpod users
2. Amazon CEO
3. Bill Gates
4. People who refuse to shop at Walmart
5. Mark Zuckerburg
6. Jay-Z
7. People who say "let's get this bread"
8. Floyd Mayweather
9. Oprah
10. People with either "????" or "????" in their bio”

— Flacko (@khaleed_id) December 18, 2018

Me: *walking into a bar*

Bouncer: “ID please”

Me: *puts in my AirPods*

Bouncer: [thinking I’m a celebrity] “Right this way sir”

— ryan tallant (@taIIant) December 26, 2018

https://twitter.com/ManalAkko/status/1082757857257418754

https://twitter.com/Habibiline/status/1083752336990920705

And people basically became addicted to them, even if they didn’t own them.

https://twitter.com/lgbteIektras/status/1084381996833562626

https://www.instagram.com/p/BrRH0PDnDyB/?utm_source=ig_embed

And now, AirPods have been selling out everywhere.

https://twitter.com/brownaandlovely/status/1084819641233539075

https://twitter.com/Julievogue_/status/1078050699257221120

The increase in demand has led to some people accidentally buying fake AirPods.

https://twitter.com/imhash/status/1076590808114085888

https://twitter.com/BigBossTeezy/status/1084821199522279424

All we can say is- Never underestimate the value of Memes and social media.

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