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How Social Media Memes Helped Apple AirPods To Get Sold Out

  • February 11, 2019
  • Shubham Sachdeva
  • Posted in MarketingWhat’s Buzzing

Meme Marketing is at its peak as social media managers are finally getting an amazing response from this approach. Apple’s iPhone is currently seeing a downfall in some of the major markers like India but other products are still helping the tech giant to stay among the top in the International market.

Apple AirPods

Also Read: How Nestle Used Meme Marketing To Maximize The Reach Of Their latest Campaign

If you follow the tech world, you would be aware of how Apple’s AirPods were trolled when the company announced about them in 2016. They were pretty much universally mocked but now the same criticism is helping them to get high sales in this competitive age.

Have a look at the earlier thoughts of Twitter users about AirPods:

Courage. Wearing Apple #AirPods in Public. pic.twitter.com/fcEtPkKHKI

— Brian Tong (@briantong) September 7, 2016

New Air Buds are looking great. #iPhone7 pic.twitter.com/uNYeSiV958

— Niall Russell (@NiallRussell) September 8, 2016

Such trolls and memes helped in growing the popularity of AirPods in the past couple of years and established themselves as a status-giving product.

Monoma the trucks coming. Oh my God he has airpods in. He can't hear us. Oh my god pic.twitter.com/AsbClGQJ2I

— lily 🔮 (@honeymonoma) September 16, 2018

Since then, there have been multiple memes centered around AirPods and the popularity of these memes picked up the momentum in December 2018. These memes were everywhere on the Internet.

“Top 10 richest people

1. Airpod users
2. Amazon CEO
3. Bill Gates
4. People who refuse to shop at Walmart
5. Mark Zuckerburg
6. Jay-Z
7. People who say "let's get this bread"
8. Floyd Mayweather
9. Oprah
10. People with either "💰" or "💵" in their bio”

— Flacko (@khaleed_id) December 18, 2018

Me: *walking into a bar*

Bouncer: “ID please”

Me: *puts in my AirPods*

Bouncer: [thinking I’m a celebrity] “Right this way sir”

— ryan tallant (@taIIant) December 26, 2018

Getting my money’s worth 😤 pic.twitter.com/t4f9f7YR11

— Manal Akko (@ManalAkko) January 8, 2019

This brudda took the flex to another level by wearing his AirPods on Question Time for the entirety of the show pic.twitter.com/qFDaifVPa2

— Confused Orientalist (@Habibiline) January 11, 2019

And people basically became addicted to them, even if they didn’t own them.

he can’t hear us pic.twitter.com/dKkxc1ETNL

— 𝐤𝐞𝐥𝐥𝐲 (@lgbteIektras) January 13, 2019

View this post on Instagram

★ should i do “why I love being a teenager”next?? – ★{🕊} 12/11/18 {🌿} fc; 14.4K – ★follow @verviness for more! inspo: @wacksushi – ★tags: #meme #memestarterpack #nichememes #nichememe #gainpost #memestagram #memeaccount #gain #mememagic #niche #nichememeaccount #nichememesaccount #aesthetic #explore #explorepage #relatable #nichememesaccounts #trends #tumblr #aestheticmemes #starterpack #aesthetictumblr #wow #lol #lmao #niches #unpopularopinion #trending #nichestarterpack

A post shared by niche memes 🙄 (@verviness) on Dec 11, 2018 at 4:41pm PST

And now, AirPods have been selling out everywhere.

Lol how are AirPods sold out at all apple stores in london. social media is really the best marketing tool nd it’s completely free 4 them 😭

— ☔️ (@brownaandlovely) January 14, 2019

All nyc apple stores are sold out of airpods. Thats how you know twitter did its thing smh

— Julie (@Julievogue_) December 26, 2018

The increase in demand has led to some people accidentally buying fake AirPods.

LOOOOOL how’s my dad buying these pls pic.twitter.com/VVZOAR0RwU

— hash. (@imhash) December 22, 2018

No wonder why i see so many people with airpods 🙄 you bitches aint slick pic.twitter.com/WnqvsF9SQD

— 🧪🧙🏽‍♂️ 𝙏𝙃𝙀 𝙒𝙄𝙕𝙍𝘿.🦜 (@BigBossTeezy) January 14, 2019

All we can say is- Never underestimate the value of Memes and social media.

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