Somany Ceramics has launched an interesting citizen movement campaign #ZameenSeJudeyEkSaath. Conceptualised by Wavemaker, the campaign, launched during these unprecedented times of global pandemic, is an honest attempt to give back to the community by feeding helpless/homeless people in these tough times.
#ZameenSeJudeyEkSaath, is an Instagram only campaign urging people to be seated on the floor with their arms outstretched, which will make people look that they are connected and supporting one another despite the lockdown. Through this campaign, Somany Ceramics delivers the message of bonding and togetherness through this simple act of spreading their arms.
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We believe a small step can create ripples and that is why we are working together to make a bigger impact. Launching #ZameenSeJudeyEkSaath : a digital way to help the needy in these times of uncertainty. All you have to do is just upload a photo on your Instagram with you sitting on a tiled floor (preferably) with legs folded and hands stretched(floor tiles being clearly shown) Don't forget to tag @somanyceramics For every picture, we will feed 25 people. . . Get Clicking!! And don't forget to tag your friends!! . #csr #corporatesocialresponsibility #charity #community #ngo #sustainability #giveback #communityservice #socialimpact #socialservice #donate #givingback #humanity #socialgood #corporatesocialresponsibilty #bhfyp #indiafightscorona #somanydiaries #somanyceramics #zameensejudey
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The beauty of the campaign is that when a viewer clicks on the unique hashtag, the entire Instagram feed showcases people creating a human chain and being united in these times.
Commenting about the campaign, Mr. Abhishek Somany, M.D – SomanyCeramics, said “Somany Ceramics is all about Innovation, Transparency, Inclusiveness and giving back to society. We have always strived to give back to the community. In these tumultuous times of the COVID 19 outbreak, hundreds of people across the nation have lost livelihood and ration. Through our initiative #ZameenSeJudeyEkSaath we will be feeding 25 people for every post on Instagram with this #ZameenSeJudeyEkSaathtagging @somanyceramics.We express our gratitude to hundreds of people come forward to make this campaign a success. After all, one small step can make a big difference!”
Speaking on the campaign, Karthik Nagarajan, Chief Content Officer, Wavemaker India said,
“While conceptualising the campaign, the objective was very clear for us. ‘We are all in it together’ was the underlining idea we wanted the campaign to showcase. We are extremely happy and thrilled to see how beautifully this campaign has turned out and the engagement has been far higher than expected. Great to see a brand championing the cause marketing space”
Released on 19th May 2020, the campaign has garnered over 250+ entries, more than 62,000+ likes and the reach is 2.2 million.
What are your views on this creative campaign? Share your thoughts in the comments section.