Ever heard of BabeWine’s sparkling canned wine? This AB InBev owned company is collaborating with Bumble, the women-first dating application, to help those who are stuck in the pandemic situation with their exes. The initiative plans to cover all moving costs as users worldwide take it to social media to update both brands.
All you have to do is post a picture or story on social media and tag both brands. The breakup should be focused on turning this sad journey into a glow up, and 5 lucky winners will have their moving costs reimbursed for free! To bring this initiative to light, both brands created a mockup sign to show moving furniture in a B&B initiative, as shown in the picture.
What does this campaign aim to procure?
This initiative launched by BabeWine and Bumble is likely to reach a target of 1,75,000 views in 6 days. The contest is open for all heartbroken lovers till the 6th of August, who are also given a chance to turn this setback upside down and move on with a glow in their lives! The contest entries are set to target more people through a ripple or domino effect, as users tag their friends and family in their posts as well.
Are you going through the same or know anyone who has recently broken up and needs to move on? It’s time to spread the word!
Source: Mobile Marketer