Success Story Of Rooh Afza & Marketing Strategies Used By Hamdard To Capture Indian Market

In 1906, Hakim Abdul Majeed, who was a physician of Unani herbal medicine started a clinic named ‘Hamdard’ in Old Delhi. A year later he launched a drink that is now popular with the name of Rooh Afza. The aim of selling this drink was to preserve and promote the Unani medicine and to teach … Continue reading Success Story Of Rooh Afza & Marketing Strategies Used By Hamdard To Capture Indian Market