Social Media is a place where we see people craving likes, comments and reach. Especially brands take such numbers very seriously and they see their followers on social media as potential customers. Thus, to lure online users we see brands offering exciting discounts and free products with contests. These contests help brands to get good reach on social media with a result of increase in followers. This infinite race has grown heavily in the past few years as the competition online is increasing.
What makes us write this article is the clever use of Tesco by offering free meals to online users for getting zero likes, comments and retweets.
Quote tweet this tweet and get 0 likes, 0 RT’s and 0 comments by 1pm tomorrow, winner gets a free #TescoMealDeal on us!
— Tesco (@Tesco) November 9, 2020
The online contest has got over 123.1K retweets and 16.5K likes till the time of writing this article. These numbers are huge considering other similar campaigns.
The interesting thing about this campaign is that people are actually more eager to retweet and like posts of others so that no one can win this. Many were seen begging for not liking which is rare and there are funniest replies by people.
The competition has ended and Tesco has tweeted about this already:
The competition is now closed, thanks so much for taking part in the #TescoMealDeal challenge. Please do not DM us about this or reach out, we will be in touch with all winners over the next 24 hours. 🥪
— Tesco (@Tesco) November 10, 2020
This has created curiosity among the online audience:
— Charlotte louise ❤️ (@redheadedgirl91) November 10, 2020
— Jakey Carrington (@CarringtonJakey) November 10, 2020
— GinGinnyGina (@Ginginnygina) November 10, 2020
— charlotte (@Charliii59) November 10, 2020
#tescomealdeal Everyone could of been a winner but people are so greedy and selfish, going around and purposely liking peoples tweets. Tesco never said there was one winner. Thanks Tesco, it teaches us about people doesn't it. What an awful world we live in.
— CosmicAngel (@Born2SufferNWUK) November 10, 2020
Interesting move right? Well, this once again proves that social media if used well can get a huge response. All you have to do is be original and know the psychology of audience.